This story was originally published on HackerNoon at:
https://hackernoon.com/build-better-notification-experiences-with-omnichannel-analytics.
In this article, we talk about omnichannel analytics, why analytics are hard for notifications, and what we believe is needed to empower PMs.
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Analytics is the art of assembling raw data from your product in a meaningful way. Analytics helps you forecast and shape the future by understanding the past and present. Without notification analytics, most companies are “flying blind” on their notification experience. We talk about omnichannel analytics, why analytics are hard for notifications, and what we believe is needed to empower PMs. We also share some specific tips on making the best of analytics data to design a more informed notification experience for your users.