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Carol Cox:
We are walking our talk,

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and we're sharing the stories that we've been

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most reluctant to share so that we can role

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model storytelling and vulnerability for you,

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on this episode of the Speaking Your Brand

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podcast. More and more women are making an

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impact by starting businesses,

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running for office and speaking up for what

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matters. With my background as a TV political

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analyst, entrepreneur,

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and speaker, I interview and coach purpose

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driven women to shape their brands,

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grow their companies, and become recognized

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as influencers in their field.

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This is speaking your brand,

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your place to learn how to persuasively

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communicate your message to your audience.

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Hi, I'm Carol Cox and welcome to Speaking

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Your Brand. Joined by Diane Diaz.

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Hi, Diane.

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Diane Diaz:
Hi, Carol.

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Carol Cox:
So we're going to get into our own stories

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that we have been reluctant to share,

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that we haven't really shared, and we have

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shared quite a bit on the Speaking Your Brand

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podcast and the work that we do and the

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Thought Leader Academy with our clients,

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because we're very open and we want a role

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model, this idea of storytelling and

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vulnerability. But there's always a few

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stories that are like a little like naked

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still kind of cringe a little bit,

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but they're so revealing because they show

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the personal growth and the journey that

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we've been on, which is exactly why we

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encourage the women that we work with to do

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the same. And we talk a lot about

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storytelling and how storytelling is such an

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essential ingredient for thought leadership,

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for public speaking, keynotes,

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TEDx talks.

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But oftentimes we're like,

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okay, sure, I'll pull a story from my career

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or from a workplace situation that had that

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happened, I got demoted in my first job,

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or I didn't get the job of my dreams that I

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really wanted. So I'll tell that story.

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And those stories are fine. Like there's

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definitely a place for them.

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But then there's those personal stories,

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the ones that you really still feel.

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And those are the ones where I feel like so

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much of the speaker comes to life.

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Don't you think?

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Diane Diaz:
I do. I think we often play it safe,

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you know, we play it safe in a lot of ways,

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right? Not just storytelling. So it makes

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sense that we're sort of protecting ourselves

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by just telling safe stories.

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Stories from our careers or.

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And it may have even been a failure.

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Something that you experienced in your

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career, but it's relatively safe.

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And it's also businessy.

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Right. Rather than diving into the personal

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stuff because it feels really vulnerable to

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tell those personal stories,

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because you feel very exposed.

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And I can understand where it's a challenge

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to want to tell those stories.

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Carol Cox:
Well, we feel like people are going to judge

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us or look at us as weak or incompetent or

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incapable, like, oh my gosh,

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how could she have done that?

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Or how could she have made that decision?

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I've talked on the podcast about speaking

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engagements that I've done that did not go

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the way that I wanted them to.

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And when I first, I remember when I first

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decided to tell that story in an episode,

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I was like, oh my gosh, is anyone ever going

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to want to hire me as their coach?

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I had a bad speaking engagement,

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but then like, well, but then if you never

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have any failures, even in the work that you

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do, your expertise, how can you teach someone

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else? Or how can you understand maybe where

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they're getting stuck or what their fears

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are?

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Diane Diaz:
Yeah, no, it makes sense that we would sort

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of hedge our bets there and share only the

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safe stories, because we don't want to be

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judged and we don't we don't want to have

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clients say, well, then why would I work with

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you? And this has come up with clients before

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where they've wanted or had stories that

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maybe showed how they didn't handle the

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situation very well, that actually had to do

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with the work that they do.

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And then I really try to encourage them.

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No, you have to tell that story.

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Carol Cox:
Because I feel like the audience members who

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hear that the ones who really like absorb it,

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are the ones who need to hear that in that

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moment. I oftentimes tell the women that we

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work with that you don't know who's in your

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audience, whatever message you're sharing

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with them. They could have heard a similar

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message twice before, but maybe it was ten

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years ago and they weren't ready to hear it

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or didn't land for them in that way.

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They weren't in a certain stage in their

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life, and all of a sudden they hear you say

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it the way that you say it with your

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perspective and the reason that it matters to

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you, and it clicks for them.

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Does it have to click for every single person

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in the audience just for those people who it

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is? Therefore, as we say, you are the

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messenger for your message and your story and

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those those people in the audience are

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waiting for that.

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Diane Diaz:
Yeah. And I like what you say is that if

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there's a story that you're reluctant to

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share, that is probably the story that you

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need to share, because there's a reason why

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you're reluctant to share it.

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And however you feel about that and the

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reason that's keeping you from sharing it,

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that is what the audience members are going

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to identify with because they have been there

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too. Maybe not the exact same story,

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but something similar,

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a similar situation.

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And that's going to encourage them,

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right, to open up and to tap into whatever it

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is that you're sharing with them.

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Carol Cox:
So are we ready? Yeah.

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You want to go first?

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Diane Diaz:
Sure. Okay.

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So we so we were talking before recording

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this. And so a story that I really have never

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shared. I mean, I've shared it with close

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personal connections and friends,

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but I don't share it widely because it is,

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of course, it's, you know, it's not

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embarrassing, but it feels very vulnerable

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and raw and open.

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Is that when I was younger and I was in

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school, my sister was two years older than

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me, and she was excelling in all these,

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you know, academics, and she was in

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academically talented students programs and

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things. And I remember,

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you know, so I'm two years behind her, so I'm

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learning things after her. But I had a hard

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time learning how to tell time.

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It took me a really long time to learn how to

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tell time. And this was before digital

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watches, right? So like it was really hard

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for me. It also took me a long time to learn

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how to do my multiplication tables.

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And I remember I remember another situation

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where so my sister had been tested and tested

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gifted or whatever, and they at the same age

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that she was when she was tested, they my

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parents had me tested.

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And all I remember is just my mom and the

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teacher sort of looking at the results and

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like shaking their heads like.

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So I thought, well, I must be dumb.

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Like, I mean, obviously it's hard for me to

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learn how to tell time I can't.

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I'm having a struggling with times tables and

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now they've tested me. So there's clear

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evidence that I am dumb.

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And I think I must have been eight,

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nine, ten years old.

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What it does for me is it makes me work a

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gajillion times harder than anyone else.

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Carol Cox:
Well, Diane, first, thank you for sharing

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that. You're smart, like you put things

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together. You know, you like,

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you connect, you know, connect the dots

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between different things. Obviously, the work

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that we do with our clients and taking a

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three hour VIP day, they basically brain dump

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all of their ideas and stories and concepts

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and ideas for frameworks.

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And then you map it all out and our framework

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and but like you said,

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like the coping side of it was,

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I'm going to work extra hard. I'm going to

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study extra hard to make sure that in your

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mind that you keep up with everything else.

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And so thinking about how this could apply to

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a broader message that you would share,

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maybe in a keynote type of talk.

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What like what lessons would you draw for the

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audience to take that personal story and then

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take it to the universal lesson.

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Yeah, I.

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Diane Diaz:
Think the lesson is that even if there's a

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not a negative, but even if there's something

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about yourself or something that you're

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struggling with or have struggled with or

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that's always, always kind of there,

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whatever that thing is that what you might

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consider a personal like struggle?

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There is a flip side to that,

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right? There is another side of that coin,

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right. And so what is the other side of that

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coin? So whatever the thing is that you're

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struggling with, look on the other side to

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see what is the benefit of that.

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Right. Because I have developed mechanisms

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that help me.

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Like I always joke that I'm not a

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procrastinator. I'm a procrastinator.

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I do things way before they're due,

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and that is because I need to feel prepared

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in order to feel like I am not succumbing to

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me thinking that I am not smart,

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right? Like I need to do everything ahead of

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time. So then I feel really prepared and that

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makes me feel I'm smart,

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right? So look at the other side of the coin

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and see what is there.

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There's probably an opportunity.

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Carol Cox:
It's so funny, Diane, because you and I are

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alike in so many ways we joke about that we

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have the same brain.

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Yet we also are very different when it comes

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to this, because you are the procrastinator

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and I am not at all.

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And I know it probably makes you crazy

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sometimes where I'm like, okay,

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let's just go do a presentation tomorrow.

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Wait, what? And you're like, what? What are

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we doing? Like, okay, I'll just show up and

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I'm sure it'll be great,

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but I try to take some of that

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procrastination from you.

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And I'm like, okay, like, what can I do to

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prepare ahead of time?

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I like the just in time nature of what I do.

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I think it maybe just keeps me more

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interested in what I'm doing.

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But then I also realize that sometimes I

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think I'm going to have enough time, but then

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surprise! Something comes up and ruins my

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schedule, and then I'm scrambling at the last

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minute. So you know.

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Diane Diaz:
What I would say the other lesson than what

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you know, you mentioned. What could the

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audience take away from this conversation is

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that find people who sort of balance you out.

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And so to that point, like you take that from

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me about the procrastination,

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but I also have learned to lighten up a

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little bit. And I don't have to be super

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prepared because sometimes just going with it

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actually ends up in a better result.

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Right. So you have to kind of trust the

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process, but find people who naturally kind

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of align with you and help you complement

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each other. Right. And I think that's what

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we've done. But that does help with whatever

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each of your strengths and weaknesses are.

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Carol Cox:
Yeah, absolutely. Well,

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I'm thinking about even talks back when you

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started delivering talks and when you had the

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brand teacher and I would help you and I know

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you would prepare.

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Diane Diaz:
In advance months ahead and have.

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Carol Cox:
All your slides and your slide notes and your

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outline. And then we started working together

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and speaking your brand. I'm like, no, we're

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just going to go do it. Yeah.

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I'm like.

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Diane Diaz:
All right, I don't have anything prepared,

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but let's figure it out.

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Yeah.

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Carol Cox:
And we do. And then I know that there's been

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times where the slides don't work because of

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whatever reason, and it's actually ended up

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being a better experience for the audience

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and for us as the presenters.

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Just to really get back to the storytelling

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aspects of what we do.

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Diane Diaz:
Yeah, absolutely. I think when you rely too

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much on the preparation,

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I think you take away some of that

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spontaneity that might add flavor to it.

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So I've tried to lean more into that.

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And so to anybody watching this,

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I would say, you know,

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try not to be so prepared that you actually

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prepare yourself right out of any interesting

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or spontaneous content.

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Carol Cox:
Yes, absolutely. Because you know who is

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prepared. The AI.

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That's right. That's right.

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So we have to.

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Diane Diaz:
Distinguish.

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Carol Cox:
Ourselves from that and be much more human

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and be imperfect and embrace the

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imperfections that we have.

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Speaking of imperfections,

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so the story that I've been reluctant to

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share, that I really have never shared with

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hardly anyone except for my husband,

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Ed, probably, and my mom is back when I was

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in seventh grade, 12 years old.

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I remember that I had to find a new group of

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girls to sit with at lunch because my best

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friend, who had been best friends with since

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third grade, we would have lunch together.

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But that semester or that year in school,

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we were in different lunch periods. So like,

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she was my safety blanket.

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Right. And so I would sit with her and

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everything was fine.

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But for this year I didn't.

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And so I had these group,

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this group of girls that I knew we were in

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class together, but I didn't really know them

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well, never went over to their house like we

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didn't have sleepovers, so I kind of knew

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them, but didn't really. But I remember I

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would sit with them at lunch and there was

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one day I can actually picture the lunchroom,

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you know, the round lunch tables and the

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plastic chairs sitting around it.

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And there were there were probably 3 or 4

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girls and me and, and it's like,

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almost like a dream where it's kind of like

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blurry and stuff and they're like,

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Carol, we don't want to sit with you at lunch

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anymore.

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Diane Diaz:
Oh, no.

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Carol Cox:
And I was just like, I can still feel it.

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I was like, I was devastated.

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I don't know if I asked them questions or I'm

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very conflict avoidant,

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so I probably didn't ask them anything.

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I don't know what happened.

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I don't know if I did something,

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they did something. Obviously at that age,

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you're probably not very good at

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relationships and conflict resolution and

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talking things out.

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So I was like, okay, like I don't know what

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else to do. And I remember there maybe that

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was the beginning of the week, and for the

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next few days, I had to sit by myself.

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Diane Diaz:
Oh, no.

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Carol Cox:
And you know what that's like in middle

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school, especially, like you feel like

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everyone's eyes are on you.

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Everyone's looking at you like, what's wrong

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with you? And I'll never forget it must have

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been a day or two after I'd been sitting by

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myself and another girl named.

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Her name is Kathy Castro.

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I'll never forget her name and what she

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looked like. She was this cool girl.

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She had, like, this short, really kind of

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edgy haircut.

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And I knew her again.

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We had a class together, but I didn't know

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her well. And she must have seen me by

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myself. Maybe I was crying,

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I don't know, I'm known to cry. So I could

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have been probably just very sad looking.

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And she came to me and she said,

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Carol, do you want to sit together for lunch?

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And I was so grateful for her.

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I don't know if I had the words at that age

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to like, tell her how much that meant to me.

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I was embarrassed enough as it was, but I

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remember she sat with me and you know,

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we would talk and what have you.

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And I really do need to look her up on

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Facebook to find out what happened to her and

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just and thank her even all these years. So

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the story that I've been telling myself since

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that incident, probably things before and

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after that had happened to me,

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is that I'm not likable,

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that people are not going to like me for who

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I am or how I show up.

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So kind of like putting on this facade,

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right? Like, okay. Like I look good,

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I look presentable.

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And so I feel like that has obviously shown

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up so much in my career where there has been

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like people pleaser or those perfectionist

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tendencies working.

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Diane Diaz:
On a talk and or anything that you're

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00:13:13,930 --> 00:13:15,910
creating and thinking about incorporating

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00:13:15,910 --> 00:13:18,460
your stories, bring out those harder stories

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00:13:18,460 --> 00:13:20,770
because I think it would be beneficial to

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00:13:20,800 --> 00:13:21,610
your audience, but I think it'll be

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beneficial for you as well.

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On sort of along the lines of healing.

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Carol Cox:
Oh, absolutely. I do think that talking about

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our stories is is very healing.

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And like I always say, it's in service to the

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audience. And you have to know that whatever

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you're sharing, that story, you're sharing

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with the audience is going to benefit them.

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00:13:38,020 --> 00:13:39,700
And there's a larger lesson that you want to

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share or it ties back to your talk.

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00:13:42,220 --> 00:13:44,680
They're not there as your personal therapist,

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right? You don't want TMI information to

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them. But at the same time,

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I know we also get a lot of questions from

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our clients that say, well, but what if I

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00:13:53,020 --> 00:13:55,670
tear up when I'm sharing that particular

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story, because I still do feel it.

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And we're like, that's that's fine. It's

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normal. It's human to still feel emotional

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00:14:01,910 --> 00:14:04,670
about it because you, you're always probably

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00:14:04,670 --> 00:14:06,680
going to have that kind of muscle memory,

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00:14:06,680 --> 00:14:08,150
that body memory of it.

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00:14:08,150 --> 00:14:11,000
But you but you should be past the story

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00:14:11,000 --> 00:14:13,460
enough that you can share it in a meaningful

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00:14:13,460 --> 00:14:15,530
way and tie it back to your larger message.

430
00:14:15,530 --> 00:14:17,240
Diane Diaz:
So I think digging into these deeper stories

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00:14:17,240 --> 00:14:19,400
to find ways to let other sides of yourself

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00:14:19,400 --> 00:14:22,790
come out is not only helpful to the audience,

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00:14:22,790 --> 00:14:25,310
but I think it lets you bring your whole self

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to the work that you do.

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00:14:26,390 --> 00:14:29,270
Carol Cox:
So we've shared kind of these reluctant,

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00:14:29,300 --> 00:14:31,730
heartfelt stories about ourselves when we

437
00:14:31,730 --> 00:14:33,620
were young and how it has shaped us.

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00:14:33,620 --> 00:14:35,930
So maybe in the next episode we can bring out

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00:14:35,930 --> 00:14:37,430
more of this fun, funny,

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00:14:37,430 --> 00:14:40,220
personable aspects of our personality.

441
00:14:40,250 --> 00:14:42,740
Yeah. So stay tuned for our next episode

442
00:14:42,740 --> 00:14:45,230
where maybe Diane will do part of her comedy

443
00:14:45,260 --> 00:14:46,460
set for us, I don't know.

444
00:14:46,490 --> 00:14:48,080
Impromptu. We shall see.

445
00:14:48,530 --> 00:14:49,700
Until next time.

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Thanks for watching.