Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

Meghan Keaney Anderson, VP of Marketing at HubSpot, joins the pod to provide what is essentially an oral history of marketing at HubSpot. Anderson has been with HubSpot for 9 years, and in her words, it's like being with 3 different companies during that span due to all the different phases of growth.

In this episode, Meghan provides all the details behind what makes HubSpot's marketing engine move, including:

- how the team is structured
- how their planning process works
- how they set goals and cascade them down to the individual contributor
- how they stay flexible to make adjustments, improve efficiencies, etc.
- the channels they're investing more in, the ones that have evolved, etc.

Enjoy!

Show Notes

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. 

What is Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.?

This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.

In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.

You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.

The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.