Metrics & Chill - Predictable Growth for B2B

Meghan Keaney Anderson, VP of Marketing at HubSpot, joins the pod to provide what is essentially an oral history of marketing at HubSpot. Anderson has been with HubSpot for 9 years, and in her words, it's like being with 3 different companies during that span due to all the different phases of growth.

In this episode, Meghan provides all the details behind what makes HubSpot's marketing engine move, including:

- how the team is structured
- how their planning process works
- how they set goals and cascade them down to the individual contributor
- how they stay flexible to make adjustments, improve efficiencies, etc.
- the channels they're investing more in, the ones that have evolved, etc.

Enjoy!

Show Notes

Links

What is Metrics & Chill - Predictable Growth for B2B?

This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.