The European Startup Show

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Welcome to the first episode of the march women’s series!
In this episode, I sat down with Caroline Noublanche, Co-Founder and CEO of the world’s first virtual fertility startup called Apricity. Caroline is an experienced entrepreneur, who before launching Apricity, co-founded the mobile app Prylos at the age of 27, which she sold eventually to Swedish giant Doro AB in 2011. In addition to talking about her new venture in the fertility tech space, I really enjoyed getting her thoughts on being a women entrepreneur, how she balances family and work, and her advice to other women. Hope you like it!

Show Notes

Caroline’s Journey
  • [1:00] How did you go from founding a mobile development company to founding Apricity?
  • [15:08] What were some of the challenges you faced when you started this company?

  • [16:34] Do you cover the entire fertility process or only parts of it?
  • [17:08] How do you measure success in a company like yours?
  • [18:51] Where all is Apricity available?
  • [22:18] What trends do you foresee for fertility that are hopeful for those wanting to have kids?
  • [26:31] How did you establish trust?

Being a women entrepreneur
  • [28:30] What are some mistakes you’ve made and what have you learned from them?
  • [31:43] Could you give some practical advice on how to balance being a CEO and having a family with kids?
  • [33:53] How do you gain respect and equality when working with an older male colleague?
  • [36:40] How did you bring about gender balance in your company?


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What is The European Startup Show?

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.

If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.