How to Create a Profitable Social Advertising Strategy with Snapchat [Masterclass 2]

Now is the perfect time to consider adding Snapchat to your advertising repertoire. With everyone at home, usage has skyrocketed and it's really inexpensive. Not to mention there are 18 million daily active users – so there's huge opportunity to be had. That's exactly what Savannah Sanchez, an ecommerce advertising expert, has seen with her clients. So she's diving into the nitty gritty and walking us through exactly how to get started.

Show Notes

With Snapchat (or any ads, for that matter), the name of the game is testing creative. In 2019, the fastest growing advertisers tested 11x more creative than their less successful peers, which contributed to 3x more revenue growth. So Savannah shares:

• Her process for finding winning creatives.
• A step by-step-guide to launch your first Snapchat campaign.
• Why now is the perfect time to get started with Snapchat.
• How to think about ad spend across different channels.

Show Notes & Links:

• [2:48] What Savannah has seen using Snapchat with her clients for the last year.
• [6:50] The kinds of Snapchat ads.
• [10:31] Why creative testing is the most important variable.
• [18:03] How to get started.
• [33:20] Audiences on Snapchat.
• [36:55] Should you still be advertising right now?
• [44:55] How to handle messaging around shipping delays.
• [47:02] How to know what to spend on advertising if you’re just getting started.
• [48:46] Savannah’s rule of thumb for what to spend on every ad variation.
• [53:45] Savannah’s framework for spend across different channels.
• $1000 Snapchat Ad Credit 👻
• The Social Savannah
• Savannah Sanchez on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.