What Shopify Merchants Need To Build A Thriving Online Business In 2020 (with Kurt Elster) [Masterclass 4]

If you have a Shopify store, growth is top of mind. And over the last few weeks, growth has taken on a whole new meaning. So we asked Kurt Elster, Shopify Expert and host of the ultra-popular Unofficial Shopify Podcast, to come back to share his wisdom. And more than 200 entrepreneurs just like you reached out with questions for him. So whether your brand is thriving or you're trying to find a way to jumpstart growth, Kurt has some tips for you.

Show Notes

Kurt has been helping brands grow their Shopify stores with close to 300 episodes of his podcast. So why better to shed light on what store owners need to do to build a thriving business (even during a pandemic)? Kurt shares:

• What to do if people aren’t buying your product right now.
• How to get your content strategy off the ground and build an audience.
• Why you need to get people to a collection or a product page ASAP.
• The offers he’s seen work best in the last 6 weeks.

Show Notes & Links:

• [3:08] What to do if people aren’t buying your product right now. 
• [9:00] How to keep sales coming after COVID-19 if you’ve seen a spike in sales.
• [12:30] How to get user generated content/social proof.
• [13:53] Biggest mistake brands are making right now.
• [15:49] What to do if you’ve seen an increase in traffic but people aren’t converting.
• [17:34] The trends Kurt has been seeing.
• [19:04] Will this pandemic change our buying behavior for the long term?
• [22:19] Advice for selling on Shopify for the first time.
• [24:46] The best offer to run right now.
• [32:44] Kurt’s favorite Shopify sites.
• [43:15] How to promote an offer that benefits healthcare workers without coming across in a negative light.
• Watch Kurt’s Masterclass
• Kurt’s Podcast
• Kurt’s site
• Kurt Elster on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home
• Masterclass Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.