Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

When a once-successful business falls on hard times, it can sometimes be hard for them to diagnose and fix the problem from within. Today's guest has built a career out of helping these businesses turn things around, and he's doing it again with one of America's premiere fitness brands.

Mark Goldston is the Executive Chairman of The Beachbody Company, which trades under the symbol BODI. Mark is one of the world's most respected turnaround executives, and has spent his career reviving some of the best known brands in the world, including Revlon, Reebok, and LA Gear to name a few. He is also a prolific inventor with 135 US and foreign patents to his name.
 
Today, Mark walks us through the history of The Beachbody Company, the issues he identified within the business, and how he and his team are working to right the ship. 

 

Highlights:
  • Mark's Career (1:40)
  • Symptoms of a struggling business (6:34)
  • The Beachbody Company turnaround (10:12)
  • Navigating a difficult retail environment (17:16)
  • Brand Awareness (21:58)
  • How GLP-1's are impacting the business (26:46)
  • What are investors missing about Beachbody? (29:50)


 

Links:
Mark Goldston LinkedIn
The Beachbody Company LinkedIn
The Beachbody Company Website
ICR LinkedIn
ICR Twitter
ICR Website

 

Feedback:
If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

What is Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders?

In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value.

In Welcome to the Arena from ICR, Co-Founder & Executive Chairman of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a former Wall Street Journal ranked sell-side equity analyst and the founder of one of the largest strategic communications firms in the world, Tom understands what it takes to navigate this complex environment.

This is a forum for CEOs, CFOs, institutional investors, sell-side analysts, financial journalists, private equity professionals and other financial community participants to share their stories and give advice in an open and candid conversation.

For more information, visit http://www.icrinc.com