You’re not just the owner of a business, says Terrence Lomax, founder of Journi. Whether you like it or not, in this digital age, everybody and everything is a brand, too.
That means building community around content will lead to more and faster success rather than relying on direct selling and advertising. If you’re a professional service provider or small business owner he says you can’t avoid being in the content business these days.
Show Notes
You’re not just the owner of a business, says Terrence Lomax, founder of Journi. Whether you like it or not, in this digital age, everybody and everything is a brand, too.
That means building community around content will lead to more and faster success rather than relying on direct selling and advertising. If you’re a professional service provider or small business owner he says you can’t avoid being in the content business these days.
We talk about what content to create, where to put it, and how to ensure it’s the most effective. Terrence says it’s definitely not just about posting to social media or shooting some cool videos.
He shows us how to cut through the online noise and reach your ideal audience, as well as…
- The one fear every entrepreneur must overcome
- Why he turned down a high-paying client – and you should, too
- How too many companies spin their wheels on social media
- Exploiting your business’s biggest asset
- And more
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