Dog Whistle Branding

Today on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots can be a pain in the ass, between selecting a location, having the right equipment, and moving products. What I like about Soona, is not only do they offer fresh and affordable photo and video content, but due to the thousands of brands they're currently working with, they have data and insights on best practices for sales and website conversion, which Liz and I discuss on the show, along with the future of the E-Commerce in general. Whether you’re an e-commerce brand or not, you can learn a lot from Liz on marketing, branding, and how to think about content creation.

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What is Dog Whistle Branding?

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!