How to BLUF Your Way to Better Writing

In this episode, we discuss how to use an old military communications principle to improve content marketing writing.

Show Notes

BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied to content marketing writing, it transforms loose narratives into succinct storylines. In this episode of the podcast, Animalz we explore how to use the BLUF method to achieve better writing as well as work communications. 

• BLUF Communication
• What is Good Writing? by Jimmy Daly
• How to Make People Care About Your Content: Find the Right Angle by Jan-Erik Asplund

You can follow Devin on Twitter at @devinemily and Jan at @janerikasplund.

What is The Animalz Content Marketing Podcast?

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.