Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career.
Highlights include:
- Michelle's organic path to content creation and how she found her niche
- The importance of passion and authenticity in building a following
- Behind-the-scenes details of her dream Tarte trip to Bora Bora
- Navigating brand relationships and the power of genuine product enthusiasm
- Dealing with hate comments and maintaining a thick skin online
- Practical advice for aspiring beauty creators
Whether you're a budding influencer or simply curious about the world of beauty content creation, this episode offers a refreshingly honest look at the highs, lows, and unexpected turns of building a career on social media. Tune in for laughs, insights, and inspiration from one of the beauty community's rising stars.
Follow Michelle: on TikTok and Instagram and tune in to her podcast weekly.
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What is lipservice with Sonia Elyss?
Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy.
In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have propelled them to keep moving forward on their journey. Whether you're a seasoned beauty brand looking to stay ahead of the curve or a budding content creator seeking inspiration, this podcast is your go-to resource for all things beauty and business. Because in the world of beauty, success is more than skin deep.