**Kasra Dash says**
welcome back to another video and today we're going to be talking about AI SEO and our strategies so I'm joined with James as we can see over there pleased to meet you um I think you should probably kick this one off what is your content strategy for using AI

**James Dooley says**
so obviously going into 2024 now um AI is becoming a massive part of everything that we're doing within our agencies um we making certain that we've not laid any member of Staff off it's just the supercharge every single member of Staff within the business the output on loads of different things is is incredible so on the content side of things we've got obviously both investors in Auto blogging some people could say we're bias with that because we're an investor in it but I only really invest in brands or companies that I believe are the best yeah um or if they're not the best at the time I want to make certain that they are the best and I'm going to keep going and going and going until we improve on quality control so all blogging now with Godlike Mode's incredible even the bunk mode is really good that that was a painful two three weeks of going back and forth but the prompts now are amazing the images are great as well um so yeah continue

**Kasra Dash says**
so yeah on the uh on aut blogging um for the mainly using it for the supplementary kind of supporting documents is great M and then we've got topical Titan coming out and content veger which are premium versions of Auto blogging so it's obviously the human editing side of AI content it's got more prompts in there yeah so using that now for money Pages which I actually did never thought I would do and which I roll on six weeks and I'm now using it for money pages so what one one question that people would probably have is so you're using right now Auto blogging for your content on money sites or just for on money sites yeah but mainly for blogs right okay so for blogs you're using Auto bloging

**Kasra Dash says**
for actual money pages so more important Pages you might have an actual editor that is editing or spending more time on auto blogin or is the Godlike mode is a one-off instead of it being a bulk kind of generation it's a one-off mode but the prompts in there to write a two 3,000 word article there might be 10,000 lines of prompts so the amount of open AI usage is like it's I think it's like 50 times more open AI usage now that we're doing than what it was two months ago cuz Scots has been absolutely bad during very Bing and proving it so but now it's got to a point with gbt 4 and obviously gbt 5 coming out and stuff like that um this year that it's just it's just the like I can't believe how much better GPT 4 is compared to 3.5 and I think it's only going to get better again and I think to be fair it's not just even ai's got better we just got better at prompts so every single one of the team obviously or not have been trained to be now better at AI prompts promp Engineers prompt Engineers exactly so as they're doing that and we're prompting in the correct manner the output is incredible so yeah so that's that's your content strategy yeah then when it comes to let's say images what are you using there

**James Dooley says**
so I mean myself I'm just using like Del within chat gbt and stuff like that but mid Journey's gone a lot better but obviously you're absolutely crushing it with regards to the YouTube thumbnails and any images that you're doing in the BL and stuff like that so what is it that your your obviously you've tested every one of them what what's your favorite now

**Kasra Dash says**
so I if I'm if I'm out on the Fly I love using Del um Del is just really easy you can even get it on your phone now yeah um and it's obviously part of like the chat gbt library but if I am doing something a little bit more bespoke um for example e-commerce product um images if you're trying to get them to be a little bit more unique I use Adobe Firefly you can obviously just change the background you can add like for example a wood texture you can just make the image really nice um and obviously you know yourself Unique Images rank way better than an image that's been plastered on eBay Amazon whatever else so just making the images a little bit more unique helps a lot more one question I've got with you is obviously you you're a firm believer in Del you I see you using every day almost do you ever make try to make that Del image a little bit more unique potentially adding it to canva adding some text and stuff like that do you do you do that all the time

**James Dooley says**
yeah so I always put it into Cana and I always if I can put some wording Over the Top If it makes sense to do so I will do or might put like a bit of a heading or um the logo on there and stuff like that I'm a massive believer like you are the split testing that we did on Unique Images was incredible the results we got back to use and where you using Adobe Firefly where you was getting an actual product image which was a stock image but then making it that it was unique was was out this world so yeah I mean with what you can do now with a is just I think one thing that's that's important that you've just mentioned is you still have that human interaction so say if you're doing it or if a member of staff is doing it yeah you've still got that member of Staff it's not like you've just gotten rid of all your graphic designers it's if anything it's just speeding up the process instead of them being able to Output let's say 10 Imes a day they might be able to Output 50 images with prompts and stuff like that I kind of I kind of keep got reverting back to the team that if you don't Embrace ai ai is going to take your job yeah it's really simple as that you got to embrace it and get it working for you AI is your VA yeah and if you can get your AI as being your VA that can supercharge your output like whether it's content or whether it's images or whether it's videos or whatever it is the output that they're doing is four five six sometimes 10 times more on the content side I 10 times more content content they can do in a single day than what they was doing 18 months ago

**Kasra Dash says**
do you know what I I I was reading a Blog recently and they basically said chat gbt is almost like your personal assistant yeah you so use it as your personal assistant definitely um so right so that's the image side of stuff now let's talk a little bit more on video because I know you've been using it for video you've literally been sending me loads of videos what's your goto AI video tool

**James Dooley says**
so the go-to video tool at present is invidio right um so nid AI is an app that's absolutely incredible it's just literally you're giving it a prompt is it sorry is it an app or is it in a website so it's both but I've been using the app and just been saying can you create me a three to four minute video on this concept MH and the stuff that it comes back with is out of this world honestly he really really good now I've got three or four high level videographers yeah and I I sent it through to them and they was like oh who's doing these Fe and I'm like he I did it in 2 minutes and they're like no chance I'm like they did everything including the voiceover I can change the voice over and stuff like that can change any any scripts of it change like whether I want them from the UK or from California or from Miami wherever you whatever you want you can change the voiceovers on but what I'm looking now to do in 2024 is I'm a massive believer of embracing a is I'm then going to go to the road of the faceless video brands in scaling that out I'm going to create a brand that does faceless videos for others mhm obviously we we own a lot of rank and rent sites so these people that might do carpet cleaning or Roofing or Plumbing they don't really give me that many videos to kind of put on the site but I want to be doing effective frequency I want to be seeing on social media I want to be ranking the videos I want to be ranking and getting stuff being shared on Twitter on Facebook and stuff like that so it's going to make it easier for them to be able to scale out on the video front I'm going to create some faceless video Brands this year as well as going back obviously something for you to talk on with regards to the image front we might be looking myself and you at founding and setting up a AI image kind of company as well and then obviously moving on away from that is the topical Maps um so why don't you tell them about AI that you been using AI now for topical Maps as well cuz we we're creating a new brand that's coming out there called topical Titan it's going to come out in the next six weeks and again the what that the levels of what that can do semantically relating and making certain it's got different intents is unbel unb

**Kasra Dash says**
let's take it back a step right because you've just dropped in semantically right you you're using big big words right I don't like big words but basically with the whole purpose of topical Titan and I think you would agree with me here is when you go and get a topical map for your SEO website usually they just spit out 300 articles or 400 articles or a th articles right and sometimes it can be a bit of a mess and you're like oh where do I start here the whole purpose of topical Titan is obviously we first of all do the actual topical map of your website but we're like whoa whoa whoa let's just home in on this subject um and essentially it what what we're planning on doing is essentially making a lot more easier for people to understand CU obviously there's there's guys like Cory out there where you speak to him and it's like a human calculator you're speaking to um but the whole purpose of topical Titan is for somebody that's looking to set up a new affiliate website or set up a a website in general in the SEO space we're trying to make the actual topical map a lot more understandable we're going after a lot easier keywords to go for first so you you're essentially winning on on the secondary keywords and then you're slowly building up to try and rank for a monster keyword like male running shoes or female running shoes so that's the whole purpose of of topical Titan um there's a few of us involved in that um but yeah as James mentioned it will be launched beta launched um to a few private people in the next six weeks

**James Dooley says**
yes I like you was talking about it then I'm going to drop in a few big words like it's semantically related that's the correct term to use some people say oh you're just trying to over complicate it but it's not the the way that AI is able to pass what different intent are now within there from from what they know from large language models of what is different then can start selling you actually it even if there's not a so for it yet like on the search engine results page there's not a page for that if a I saying that within the intent of that search term needs a different page we've been breaking in the serup everyone just seems to reflect what's there in the serup and do copycat content in 2024 a lot of people and a lot of podcasts have been talking about Information Gain topical Titan's going to be there for your topical map to give you information gain forget just about Information Gain on a page level to get a few words and a few questions there we're going to find full articles that are missing from your site or you might have touched upon as H2 load on the page that needs its own page it's got its own search intent so it is going to absolutely it's just like topical map on steroids it's not going to be coray style which is very important for people to know like it's not going to be breaking down and doing every single macro micro content for Content briefs and stuff like that it's going to be for someone starting out a new site here's 350 pages that you need to do that might not even have H rev or S rush or even if they do have it they might not understand properly of knowing how to Cluster certain like key words into certain pages and stuff like that

**Kasra Dash says**
I I just I just want to go back a couple steps because there might be a few people that don't know what Information Gain Is So correct me if I'm wrong here but let's say LG going and release a new 50-inch TV tomorrow called the LG James dly 45 right it's a new 45 in television if you have that on your technology website today and you're the first website to have it on your website that's information G yeah absolutely right okay yeah so it's it's new articles like that but then also there's times where Prim example so people might have a page in the gambling sector on iOS betting apps but they might then not have created a page for iPhone and iPad there's enough information on on iPhones and iPads like different types of models right for you to do a different page for it and actually you might actually depending whether it's an iPad or whether it's an iPhone have a different list of betting apps in a different order that you might think the py power betting app on iPad is specifically better than the iPhone now a lot of people might just do iOS betting apps if the large language models from topical Titan within AI saying you can do a different page on this this isn't just using the search enging results page to determine whether it does or it doesn't so sometimes um keyword Cupid and cluster Ai and other clustering tools like that can be a little bit obsolete when you actually start using Ai and understanding there's a different intent between iPhone iPad or iOS an iPhone and an iPad might like you said might come back with different results yes they both on Apple devices yes they both got iOS kind of software but you might give different results because the iPad's got a slightly larger screen yeah so it for that reason it might work better on one than the other one thing that you've just mentioned is super important as well so in in the actual page the entities based on like for example the resolution on iPhone and the resolution on iPad completely different so you can't have the one page ranking for both as well because you need certain entities on the iPad page but you need certain en entities on the iPhone page but um yeah that that's that's super important so i' I've got another one as well for you so AI in 20 AI for SEO in 2024 we're big Believers we've got all a team now have HED in and it to say this is the future we need to embrace it otherwise it's going to replace our job but actually it's going to superch charge him moving into 2024 so topic AI link building within SEO I like this one talk a little bit about the link simulator now that we've built in house with AI

**James Dooley says**
so the link simulator we can essentially evaluate which links are pushing the needle for your competitors we can essentially get rid of all the noisy links cuz you look at any website there's a lot of noise like you you look at for example example the likes of Forbes right I don't know how many referring domains they have but let's say they've got 200,000 referring domains I'm sure they have more not all 200,000 will actually be pushing the needle or pushing the power or essentially helping that website rank yeah so first of all we essentially eliminate all the noise we look at then the links that are pushing the the needle or the power to say and then from then we'll then eliminate let's say the worst what is it 20 25% of the link the the most toxic ones and then we actually have have essentially HED in on the best performance 75% of the links so out the 200,000 referring domains we might have actually gotten rid of let's say I don't know 100,000 links and then we're only down to let's say 50,000 or 60,000 links that we are like right okay we know that these links are the ones that are actually pushing the needle and then again you don't run the risk of building toxic links you're you're not building noisy links or links that don't essentially are zero value as well CU Google do zero value a lot of links so yeah the team have gotten so good with AI especially on the link building side of stuff um have you got anything else to add because there's one other tactic on crunching the data with um AI link building

**Kasra Dash says**
the biggest thing that we wanted to do is a lot of people just look at highd type do follow back links yeah it's it's AI is able to look at relevance using kind of NLP categor Iz ation type and semantic kind of is it relevant or is it not relevant on on a page level but also look at domain level as well and it can quickly crunch those numbers but the biggest Parts is the SEO Tools in 2024 now are becoming expensive if I go and use HRS to be looking at um Dr and I'm looking at tens of thousands of Demands every time I do a filter it's an extra credit or I do another filter it's an extra credit and then start then trying to use sem rush let's say spam score right which I don't really like just on its own if I'm being honest with you I prefer the toxicity score within link research tools but we're trying to get as much data as we can and that's what AI wants the more data that AI can crunch the better so if we can export all the spam score from semrush the Dr and um everything that's needed from uh like the predicted traffic levels from HFS then we've got the link research tools for power trust and toxicity that can all crunch together and then just within Google Sheets with a link simulator of using AI we've got unlimited filters there's no like oh you've just done a filter it's another credit oh there's another credit here and stuff like that so we're able to then crunch it on a big level but then when every single link that knows being placed through four different link agencies that we own that every single link placed when we're tracking um whether links are going up and down and we can run it against their bat link profiles see what's working and what's not working and obviously we've expanded our Blacklist of guest Post Farms and all the rest of it we I believe I think the only real the other person that's got a blacklist kind of guest Post Farm is Matt Woodward yeah so Matthew Woodward he was the get the guy that kind of give me the idea of going let's let's make certain that these blacklisted domains aren't in our database so we've kind of cleaned that up and now the biggest part is we've got so many different subsections of our database for what works in what niches and what doesn't work in certain niches that yeah it's brilliant like looking at the like having AI to be able to calculate toxicity trust and power together is just again it saved lws so much time for our database managers and it's actually made the output so much better for all of our clients yeah so AI link building is is huge as well so it's all elements really of iso M well one other thing as well um that we've started using AI for in Search and stuff like that is the actual anchor text ratios so I don't know if you've SE seen this but the team now are essentially exporting three or four competitors and within 10 minutes they know how like what anchor text ratio you can get away with so say you you came to us and you you said I want some links for fat rank um and I want to rank for I don't know best SE agency London we can very quickly scrape together all of your competitors in that area based it off of your back links you already have and we can create some super safe anchor Texs because that's another thing that a lot of seos struggle with is they over optimize certain anchors or potentially they've not optimized enough so they're actually under under the limit so um yeah that that's that's another thing that the teams actually started doing as well

**James Dooley says**
I think I think probably some of the best results that we've had in the last couple of weeks is the um a I parasite SEO as well yeah um so like us being able to use Godlike mode with auto blogging to create the content spend literally 5 to 10 minutes on editing it in a few places just literally adding in one or two images and adding in some call to action buttons posting it on some free sites medium linked impuls you I mean these aren't even expensive well they're free to perform on to those publishing them and then doing a few tier two back links and tier three back links to from search to those posts and within 24 hours ranking it's like it's incredible times and for people that you could literally people that don't have a budget like have got no budget at all could turn around and go chat GPT to rewrite certain articles with the right prompts and then turn around and then upload it onto LinkedIn ports and if it's a long taale without any tier 2 back links you can still rank for it as long as you're sharing it on social media and stuff like that so the times of using AI for SEO in 2024 it's it's it's incredible times the best times have been and people talk about oh back in 2010 where I used to be able to spam Google and do this and do that like I think know is the best time that there is I've never seen results within 24 hours for some difficult keywords like we're getting at present it's crazy times for you like yeah definitely

**Kasra Dash says**
so what's your like with regards to using artificial intelligence would you recommend so let's say someone's got a white app agency whether it's social media whether it's link building whether it's content and they came to you and says kazra I want you to be my artificial intelligence Mentor what what message have you got for those kind of companies to say whether they should embrace it or let's say they've got some members of staff that are worried that if they do embrace it that their jobs are at risk

**James Dooley says**
I do you know what I I'd probably be running an audit on everyone like and it's staff-wise and seeing what's been spent the most amount of time on very similar to what we've done in the office um so say for example you've got a videographer that's I don't know taking five hours out of his day to cut up a loot of shorts and reels and stuff like that why don't you use is it Opus that does the shorts I believe it's Opus why don't you use that and instead of doing five or 10 reels you can use you can do 50 in the same amount of time yeah um I I I think auditing all all of your stuff and it's not to say like what what are you doing there what you doing there it's like it's more so to just evaluate what's what the most time has been spent on like for example um we I mean we've not even spoke about like the citation side of stuff a lot of that's been AI implemented so a lot of the contact forms that you fill out with the business information all all can be automated so that that would be my first step what what would be yours if somebody came to you

**Kasra Dash says**
likewise yeah I mean the I'd say getting a python developer would be one of the first things like say if you're going to be doing citations or you getting a python developer mixed in with AI that then can do link building on top for directories that you can keep spinning out the new kind of business descriptions every single time to make them unique within AI Absolut within seconds it can be done which then makes it unique content per citation it they're ranking a lot they're indexing a lot easier so they're actually actually getting the clout of it where it's a lot of the time it's hard to index citation so on that front but if I was an artificial intelligence Mentor it would definitely be to get every single team member to be on board with it I think that's the hardest part at first because they feel it's going to replace them but actually should be supercharging them so if they then start to understand that AI is going to supercharge them and their output and actually if they get better and become like you said AI prompt engineers and it can help them along the way it just makes their job easier like they you can spend more time they want to go one holiday with the kids they want to go and do other things as long as that output is making the business money and they can get better with the prompts they got more spare time to do things so I think they definitely should be embracing everything they can for artificial intelligence for the team members but if once they buy into it they'll be wanting to learn it over weekend of night they' be like wow these times now are incredible to be able to scale and yeah I mean for us like you said we're probably creating too many brands at the moment got an AI image brand coming out we've got an AI faceless video brand coming out AI obviously we audio patter on auto blogging got the AI topical Maps so all related really to SEO and trying to make the most how we can supercharge our staff but then scale otherwise if we don't if we don't innovate we're going to evaporate some others are going to come up and take over us and we're not I just will not have that so we've got to keep driving forward and keep being the head of innovation and just keep looking to see where things will take us going to be a very interesting year I think yeah yeah definitely have you got anything else to add in

**James Dooley says**
not really no I think that's just really everything just it's just good to have just a a general chat about solely about Ai and nothing else because sometimes you can go off on a tangent about different things but if you're generally talking solely about AI it's like it's yeah Mak it certain we're leveraging it to its full potential yeah so that has been the video about aiso thanks for coming on James cheers