Farah Soi, Partner at ICR — ICR Industry Reports: Consumer, Retail & Digital Commerce

This week is the first in a mini-series profiling some of ICR's leading industry experts: ICR Industry Reports. Alongside our usual content, this series will feature observations and analysis of what ICR's leaders are seeing in the market, and what trends they anticipate are coming up next in their verticals. These bite-size segments will be jam-packed with useful information to help you better understand the fields you're playing in.

My guest today is Farah Soi, Partner in ICR's Consumer, Retail & Digital Commerce group. Since joining ICR in 2010, Farah has helped retailers and consumer goods companies -- from emerging growth companies, to pre-IPOs, to established market leaders -- with their investor relations efforts, leaning on many years of investor experience on the buyer side to inform her advice. Prior to ICR, Farah spent six years at the hedge fund Fine Capital Partners, and was an associate vice president at Citigroup Asset Management.

In this episode, I speak with Farah about trends she has observed as the market recovers from the Covid-19 pandemic, inflation, and rapidly developing geopolitical events; the qualities she sees in great CEOs; and how her clients are succeeding at telling their ESG stories.

Show Notes

Summary:

This week is the first in a new mini-series profiling some of ICR's leading industry experts: ICR Industry Report. Alongside our usual content, this series will feature observations and analysis of what ICR's leaders are seeing in the market, and what trends they anticipate are coming up next in their verticals. These bite-size segments will be jam-packed with useful information to help you better understand the fields you're playing in.

My guest today is Farah Soi, Partner in ICR's Consumer, Retail & Digital Commerce group. Since joining ICR in 2010, Farah has helped retailers and consumer goods companies, from emerging growth companies, to pre-IPOs, to established market leaders, with their investor relations efforts, leaning on many years of investor experience on the buyer side to inform her advice. Prior to ICR, Farah spent six years at the hedge fund Fine Capital Partners, and was an associate vice president at Citigroup Asset Management.

In this episode, I speak with Farah about trends she has observed as the market recovers from the Covid-19 pandemic, inflation, and rapidly developing geopolitical events; the qualities she sees in great CEOs; and how her clients are succeeding at telling their ESG stories.

Highlights:

• Farah lays out the work experience that brought her to ICR (03:23)
• Farah describes ICR's Consumer, Retail & Digital Commerce group (05:48)
• What are the biggest concerns facing Farah's clients today, and how are they responding to inflation, geopolitical uncertainty, and supply chain issues? (07:28)
• Farah's take on what makes a great CEO (10:40)
• How Farah's clients are telling their ESG stories (13:14)
• What Farah believes investors miss when reviewing the performances of companies in periods of dislocation (15:41)

Links:

ICR Twitter

ICR LinkedIn

ICR Website

Farah Soi LinkedIn

Farah Soi Bio

Feedback:

If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, [e-mail].

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In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value.

In Welcome to the Arena from ICR, Co-Founder & CEO of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a former Wall Street Journal ranked sell-side equity analyst and the founder of one of the largest strategic communications firms in the world, Tom understands what it takes to navigate this complex environment.

This is a forum for CEOs, CFOs, institutional investors, sell-side analysts, financial journalists, private equity professionals and other financial community participants to share their stories and give advice in an open and candid conversation.

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