Don't Say Content

Confusion. Miscommunication. Misunderstandings.  That’s what happens when marketers and business leaders use too many buzzwords. YET WE ALL KEEP USING THEM (us, too). Chaos agents disguised as trendy trifles that we claim to aid in communicating our marketing plans and getting buy-in from CEOs, clients, and teams. Poppycock! Don’t use buzzwords, say what you mean, otherwise, you’re just perpetuating a broken system where:The C-suite doesn’t trust marketersMarketers struggle to get buy-in from C-suiteLots of money is wasted on team overhauls, constant changes in strategyProgress stalls because you keep going in circlesJoin Devin and Margaret as they dissect the problems that buzzwords create and the threats they pose to businesses. how leadership latches on to trends, how to incorporate these “strategies” into business goals, lack of alignment and mutual understanding that founders, CEOs, and heads of marketing alike experience as a result of buzzword saladsPlus some bonus advice may or may not be helpful, but it came out in the convo, so we’re sharing it with you anyway. Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Show Notes

Confusion. Miscommunication. Misunderstandings.  That’s what happens when marketers and business leaders use too many buzzwords. 


YET WE ALL KEEP USING THEM (us, too). Chaos agents disguised as trendy trifles that we claim to aid in communicating our marketing plans and getting buy-in from CEOs, clients, and teams. Poppycock! 


Don’t use buzzwords, say what you mean, otherwise, you’re just perpetuating a broken system where:

  • The C-suite doesn’t trust marketers
  • Marketers struggle to get buy-in from C-suite
  • Lots of money is wasted on team overhauls, constant changes in strategy
  • Progress stalls because you keep going in circles


Join Devin and Margaret as they dissect the problems that buzzwords create and the threats they pose to businesses. 

  • how leadership latches on to trends, 
  • how to incorporate these “strategies” into business goals, 
  • lack of alignment and mutual understanding that founders, CEOs, and heads of marketing alike experience as a result of buzzword salads


Plus some bonus advice may or may not be helpful, but it came out in the convo, so we’re sharing it with you anyway.


Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/

Subscribe to our newsletter: https://dontsaycontent.substack.com/


Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

What is Don't Say Content?

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.

Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.


  • Join us for in-depth conversations about B2B marketing behind the scenes:

  • How to run effective marketing teams

  • Hiring best-in-class marketing teams

  • Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers

  • Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more

Created in partnership with Share Your Genius

An award-winning B2B podcast production company: https://www.shareyourgenius.com/