High Stakes Growth

Joe Welstead is a former pro swimmer and co-founder of Motion Nutrition, sold in 2022. Today, he's the co-founder of Oshun, a brand that offers electrolyte and magnesium supplements in a pump dispenser bottle.


Expect to hear about:

– Athlete vs. Founder: The similarities and differences between being a pro athlete and an entrepreneur.

– Lessons from his First Brand: Why, if he could do it all over again, he'd launch Motion Nutrition with one hero product instead of 15 SKUs.

– Rethinking Hydration Branding: Why Oshun positions electrolytes for daily brain fog, skin health, and sleep instead of traditional sports performance.

– Profitable by Design: How Oshun has stayed profitable from day one to keep the door open for either holding the brand or selling when the timing is right.

– Building a Life, Not Just a Brand: How Joe is structuring his second founder journey to preserve time with his family.


Find Joe on:
LinkedIn – https://www.linkedin.com/in/joe-welstead/

What is High Stakes Growth?

High Stakes Growth™ takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.