Female Founder Lab

Kathryn Bricken started making gluten-free cookie dough in her kitchen for friends. Today Doughlicious is in more than 6,000 stores worldwide: Whole Foods, Target, Costco. Kathryn just moved to the US for a year to run the next phase herself.

This episode is filled with practical lessons on scaling a consumer brand across borders: why she pulled out of Australia after moving too fast, the tiny packaging change that cost a fortune in the US, why Kathryn now says "go deep, not wide," and how she thinks about raising money and giving away equity.

This podcast is brought to you by TABS, assisting companies to successfully expand to the US market.
Guest: Kathryn Bricken, CEO & Founder of Doughlicious

What is Female Founder Lab?

Female Founder Lab is the podcast for founders expanding to the US market.
Every episode, a founder who's actually done it walks you through how: from raising money, landing the first American retailer, setting up, the hire that changed everything, and the mistakes you don't have to repeat. If you're building and the US is on your horizon, this podcast is for you.

This podcast is sponsored by TABS. TABS helps companies to successfully expand to the US market.
For more information, check out www.tabsinc.com.