{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Introduction to Rita, Ross, and Tom\r",
      "startTime": 0,
      "endTime": 286.21
    },
    {
      "title": "– Why SEO has changed and what marketers are getting wrong in 2024\r",
      "startTime": 286.21,
      "endTime": 467.21
    },
    {
      "title": "– The impact of AI on SEO and why standing out is harder than ever\r",
      "startTime": 467.21,
      "endTime": 569.21
    },
    {
      "title": "– Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO\r",
      "startTime": 569.21,
      "endTime": 715.21
    },
    {
      "title": "– The difference between top-of-funnel and bottom-of-funnel content strategies\r",
      "startTime": 715.21,
      "endTime": 862.21
    },
    {
      "title": "– Why glossary pages aren’t enough and what to do instead\r",
      "startTime": 862.21,
      "endTime": 1018.21
    },
    {
      "title": "– The biggest homepage SEO mistakes (live website teardown)\r",
      "startTime": 1018.21,
      "endTime": 1301.21
    },
    {
      "title": "– How to structure product and category pages for better rankings\r",
      "startTime": 1301.21,
      "endTime": 1475.21
    },
    {
      "title": "– The problem with keyword stuffing vs. real search intent optimization\r",
      "startTime": 1475.21,
      "endTime": 1765.88
    },
    {
      "title": "– Why internal linking and URL structure matter for SEO success\r",
      "startTime": 1765.88,
      "endTime": 2041.88
    },
    {
      "title": "– How backlinks, brand authority, and digital PR impact rankings\r",
      "startTime": 2041.88,
      "endTime": 2275.88
    },
    {
      "title": "– The role of content quality, readability, and formatting for scanners\r",
      "startTime": 2275.88,
      "endTime": 2480.88
    },
    {
      "title": "– Common mistakes in blog strategy and how to fix them\r",
      "startTime": 2480.88,
      "endTime": 2750.88
    },
    {
      "title": "– Why getting to the point faster improves rankings and engagement\r",
      "startTime": 2750.88,
      "endTime": 2906.88
    },
    {
      "title": "– Final SEO takeaways recommendations",
      "startTime": 2906.88,
      "endTime": 3394.46
    }
  ]
}