RajNATION is one of the most interesting creators and entrepreneurs I know. He’s a B2B marketing and messaging advisor, MMA announcer, and rapper.
Raj is also a speaker, podcast host, yogi, and founder. The through-line in all of his passions and experiences? Storytelling. He started Startup Hypeman in 2016 to help founders and revenue leaders create pitches that go from confused looks to cashed checks. Raj is a storyteller at his core, a professional who is known for his creativity and genuine authenticity. He has mastered combining passions with business. For example, he released an album (GOAT to Market) that resonated with more than his immediate tech community, blending music, tech, and storytelling, resulting in starting a movement for incorporating this creative content into the services he offers. In our conversation, you’ll hear:
- How to be known for your authenticity and creativity
- Strategies for combining and monetizing your passions
- And how to maintain your creativity and confidence when betting on yourself
Jump into the conversation:
(
04:05) How to Live into Your Passions
(
24:24) Finding Your Niche (And Raj’s Hip Hop Idea)
(
35:40) Raj’s Album Release Story
(
49:00) The RBTL Tiny Desk Performance: RajNATION
(
54:44) Raj’s Messaging Advice: Clarity, Emotion, and Creativity
⬛ Follow Raj on LinkedIn: https://www.linkedin.com/in/rajivnathan/
⬛ Listen to GOAT to Market: https://rb.gy/rvmj5q
⬛ Check out Raj’s website for his podcast, services, and more: https://www.therajnation.com/
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What is Reed Between the Lines?
Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.
I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.
But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.
And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.
This is Reed Between The Lines. The show for people who want to achieve phenomenal results.