Inside Outside Innovation

Brian Ardinger, co-founder of Inside Outside Innovation and Econic, sat down with Jyoti Shukla, senior director of user experience at Nordstrom.
She talked about some of the challenges they’ve faced as a 116 year old retail business transitioning in a world of disruption. Jyoti also gave some specific examples about how to prioritize customers when testing new user experiences and emphasized the importance of diversity when considering and developing profiles of customer personas. The best way to reach Jyoti is through LinkedIn.
For information regarding your data privacy, visit acast.com/privacy

Show Notes

Brian Ardinger, co-founder of Inside Outside Innovation and Econic, sat down with Jyoti Shukla, senior director of user experience at Nordstrom. She talked about some of the challenges they’ve faced as a 116 year old retail business transitioning in a world of disruption. Jyoti also gave some specific examples about how to prioritize customers when testing new user experiences and emphasized the importance of diversity when considering and developing profiles of customer personas. The best way to reach Jyoti is through LinkedIn. For information regarding your data privacy, visit acast.com/privacy

What is Inside Outside Innovation?

Inside Outside Innovation explores the ins and outs of innovation with raw stories, real insights, and tactical advice from the best and brightest in startups & corporate innovation.

Each week we bring you the latest thinking on talent, technology, and the future of innovation. Join our community of movers, shakers, makers, founders, builders, and creators to help speed up your knowledge, skills, and network.

Previous guests include thought leaders such as Brad Feld, Arlan Hamilton, Jason Calacanis, David Bland, Janice Fraser, and Diana Kander, plus insights from amazing companies including Nike, Cisco, ExxonMobil, Gatorade, Orlando Magic, GE, Samsung, and others.

This podcast is available on all podcast platforms and InsideOutside.io. Sign up for the weekly innovation newsletter at http://bit.ly/ionewsletter. Follow Brian on Twitter at @ardinger or @theiopodcast or Email brian@insideoutside.io