Retail Remix

Gen Alpha is gaining more spending power and, in turn, more influence on the retail industry. That is why retailers like Kids Foot Locker are focused on creating unique opportunities for these consumers to interact with each other and with the brand.

On Retail Remix, we revisit a recent conversation with Jill Feldman, VP and General Manager of Kids Foot Locker.

Show Notes

Gen Alpha is gaining more spending power and, in turn, more influence on the retail industry. That is why retailers like Kids Foot Locker are focused on creating unique opportunities for these consumers to interact with each other and with the brand. 
 
On Retail Remix, we revisit a recent conversation with Jill Feldman, VP and General Manager of Kids Foot Locker. She shared:    
  • How Gen Alpha behaviors differ from Gen Z;   
  • Why millennial parents are driving these behaviors and expectations;  
  • How Kids Foot Locker is leveraging its associates to cultivate authentic relationships with customers; and  
  • Ways social media, the metaverse and stores create unique opportunities for the retailer to engage its community.  
     
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.