In this episode of The Negotiation, I speak with Sam Michael, Executive Director for the China market at AtmosAir Solutions, a leading air purification technology brand from the United States. Sam made his foray into China in 2008 working in real estate, both with Asia's largest industrial developer and one of Europe's most successful luxury outlet developers. He was then brought onboard AtmosAir Solutions’ Shanghai office as Executive Director of Sales and Operations in 2015. We discuss Air quality and pollution in China; key mistakes Western organizations make when they take on projects in China; how to manage relationships with Chinese government officials; why it’s important to be on the ground in the country when doing business with China, and how AtmosAir Solutions’ sales funnels differ in China vs in the US. And oh, fun fact, we perhaps for the first time on this podcast that is called The Negotiation, actually talk about what it's like to negotiate deals in China! Enjoy!
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.