People Changing Enterprises

Juliette Olah joined Booking.com in March 2020 - a scary time for the travel industry, but a fantastic opportunity to elevate editorial long-form content. In this episode, she takes us through building a net-new editorial strategy for the global travel brand - and how she sold it in to stakeholders throughout the company. This is an editorial strategy masterclass!

Timestamps:
1:01 Juilette's role
1:20 The state of editorial at Booking.com when Juliette joined
2:22 The key elements of an editorial strategy
4:19 Measurement and KPIs for editorial
5:22 What's a content pillar?
6:33 Where translation and localization fit in
9:42 How Juliette got stakeholder buy-in for her new editorial strategy
12:25 Remember, your content is competing with all other content

What is People Changing Enterprises?

This is a show for status quo busters inside enterprises who are ready to make change happen. We: ask people who have transformed big businesses how they’ve done it through three lenses: technology, mindset, and strategy. You: get the roadmap to creating change inside your own enterprise.