Spatial Experience Design (SXD)

In this episode of Spatial Experience Design, MapsPeople Solutions Engineer Brynley Herbert joins host Søren Vasø to explore what today’s airport maps should be doing—and why most of them fall short. From live wait times at security to adaptive wayfinding for janitors, travelers, and accessibility needs, this conversation unpacks how responsive maps are improving the airport experience. We’re talking 3D storefronts, rideshare overlays, and staff-specific routing—all powered by shared infrastructure and smart data. Whether you’re running an airport, designing tech for travelers, or just wondering why an airport terminal always feels like a maze, this episode will reframe the digital map as a strategic asset.

Key Topics:
Strategies for intuitive navigation in airport experiences
Accessibility mapping and the European Accessibility Act
Role-based map views for staff and travelers
Map monetization through branded 3D assets and promos

Additional Resources:
Connect with Søren Vasø
Connect with Brynley Herbert
Our YouTube Channel

Spatial Experience Design is produced by MapsPeople https://www.mapspeople.com 

What is Spatial Experience Design (SXD)?

Explore the future of built environments through the lens of Spatial Experience Design (SXD). Each episode dives into how technology, human insight, and user design intersect to shape workplaces, venues, and public spaces—making them more engaging, efficient, and meaningful. Join us as we uncover ideas that redefine how people connect with the spaces around them.