CIM Marketing Podcast

Lessons from an influencer specialist

This podcast will:

• Delve into the real-life stories of using influencers from a special guest star
• Feature insider know-how on avoiding the pitfalls in influencer marketing
• Explore how influencers can be used as a powerful tool in your marketing portfolio

Host: Ben Walker, Head of Media, LID Business Media
Guests: Emily Knox, Head of Social & Content, Tug Agency and Ally Lee-Boone, Content & Engagement Executive, CIM

Recorded: Thursday 13 February 2020 14:00 GMT

Show Notes

Lessons from an influencer specialist

This podcast will: 
• Delve into the real-life stories of using influencers from a special guest star 
• Feature insider know-how on avoiding the pitfalls in influencer marketing 
• Explore how influencers can be used as a powerful tool in your marketing portfolio 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: Emily Knox, Head of Social & Content, Tug Agency and Ally Lee-Boone, Content & Engagement Executive, CIM 
Recorded: Thursday 13 February 2020 14:00 GMT

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.