In Good Companies

Many corporate leaders share a capacity for reinvention, as proven by recent research by Deloitte. According to their 2024 CEO survey, 80% of CEOs can maintain vision and optimism, even when faced with global uncertainty. But what else makes a great CEO? In today’s episode, serial entrepreneur Jay B. Sauceda offers his own creative take on this question. 

Jay B. is the founder of Western Willow LLC and host of the Texas Country Reporter. Throughout his unusual career, he has launched and sold multiple businesses, jumping at every new opportunity to develop his vision and a creative approach to leadership. Now, he is a consultant and coach who helps chief executives and entrepreneurs gain traction toward their business goals. 

In today’s episode, Jay B. reflects on two decades of experience with honesty, insight and wisdom. We uncover how process documentation and feedback can help chief executives make better business decisions, and reflect on the importance of community in leadership. From building your team to assessing your needs as a leader, this episode is your-all-in-one guide to innovative leadership.

So whether you're a budding entrepreneur or an executive needing inspiration, join Jay B. in conversation, to bring your business vision to life today.  

Highlights: 

  • Jay B. Sauceda’s entrepreneurial background (3:10)
  • No one is CEO on day one (4:22)
  • The benefits of joining an entrepreneur organization (6:01)
  • “Every company has different CEO needs” (7:51)
  • A creative approach to leadership (9:46)
  • Knowing when to get out of the way (11:07)
  • Why process documentation is critical (12:39)
  • Examples of inspiring leadership: Patty McCord (14:40)
  • A good CEO stays true to their method (17:22)
  • Being nice vs. being kind (18:57)
  • Feedback as an invaluable leadership tool (21:53)
  • The importance of growing thicker skin (23:54)
  • Using feedback to make business decisions (25:43)
  • Trust, empathy and community in leadership (27:30)

Links:


Feedback:

If you have questions about the show or topics you'd like discussed in future episodes, email our producers, Natalie.Barron@cadencebank.com, Eydie.Pengelly@cadencebank.com, or danielle.kernell@cadencebank.com.




What is In Good Companies?

Starting and running a business or managing one isn’t for the faint of heart. You’re balancing internal and external forces in a continually changing landscape. This is where Cadence Bank’s In Good Companies comes in. We share our wealth of knowledge–and insights from noted industry experts–to guide you through the forces shaping business today.

It’s hosted by Patrick Pacheco, an EVP and President of Cadence Asset Management and Trust, who has more than 25 years’ experience and is a self-proclaimed lifelong learner. He leads discussions with business owners and subject matter experts about how they’re tackling business challenges like:

● What are ways to grow my business without growing my debt?
● How can I turn my data into meaningful information?
● Why is company culture more important than ever?

It’s information you need, in one place, in under 30 minutes. More than 250,000 listeners tune in each week. Shouldn’t you?

ABOUT OUR HOST
With more than 25 years’ experience in wealth management for business clients and a penchant for hosting, Patrick Pacheco is an EVP and president of Cadence Asset Management and Trust, and presenter of the bank’s In Good Companies podcast, now in its fourth season.
His background features years of legal practice and multiple degrees, including a Master of Taxation from University of Houston, a law degree from Southern Methodist University, and both a Master of Business Administration and Bachelor of Science in Economics from University of Texas at Arlington.
Pacheco describes himself as a lifelong learner and someone who loves asking questions–probably the ones you’re thinking about too. He’s especially excited about season four because of the diversity of topics and guests who will not only share their wealth of knowledge, but listeners will also get tips and tricks they can use in their own businesses, careers and professional lives.