Business Strategy for CPA's

Many CPAs are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business to get noticed, attract the best prospects, and convert those opportunities into sales. Today I speak with Mike Michalowicz, author of 7 books, now including Get Different.    Highlights: If the bulk of your business comes from customer referrals, you have limited control over your growth, putting you in a precarious position We need a way to throttle the flow of leads: to be able to turn the spigot up when we want more clients, or turn it down when necessary, but not be at the whims of referrals.  The smart marketing money is on testing: run small experiments. No results? Fine. Good results? Invest more.  Sadly, many business owners take the random pot-shot approach, and that’s a mistake. Being different doesn’t necessarily mean outrageous. Being different helps you stand out, cut through the noise, get noticed, and attract the right people to you.   Connect with Mike Michalowicz: Website: https://www.gogetdifferent.com/ Purchase Get Different: https://www.amazon.com/gp/product/0593330633/ref=as_li_ss_tl?&linkCode=ll1&tag=obsidian-20&linkId=eca96009472be51113c717d00aa6ca08&language=en_US Episode mentions: https://www.smartstrategyforcpas.com/083 Fix This Next In Your Accounting Practice Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: https://shethinksbigcoaching.com/coaching-options  

Show Notes

Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7

Many CPAs are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business to get noticed, attract the best prospects, and convert those opportunities into sales.

Today I speak with Mike Michalowicz, author of 7 books, now including Get Different. 

 

Highlights:

  • If the bulk of your business comes from customer referrals, you have limited control over your growth, putting you in a precarious position
  • We need a way to throttle the flow of leads: to be able to turn the spigot up when we want more clients, or turn it down when necessary, but not be at the whims of referrals. 
  • The smart marketing money is on testing: run small experiments. No results? Fine. Good results? Invest more. 
  • Sadly, many business owners take the random pot-shot approach, and that’s a mistake.
  • Being different doesn’t necessarily mean outrageous. Being different helps you stand out, cut through the noise, get noticed, and attract the right people to you.

 

Connect with Mike Michalowicz:

Website: https://www.gogetdifferent.com/

Purchase Get Different: https://www.amazon.com/gp/product/0593330633/ref=as_li_ss_tl?&linkCode=ll1&tag=obsidian-20&linkId=eca96009472be51113c717d00aa6ca08&language=en_US

Episode mentions:

https://www.smartstrategyforcpas.com/083 Fix This Next In Your Accounting Practice

Want to find out what options you might have for working together?

More about 1:1 coaching, roadmaps, and DIY courses here:

https://shethinksbigcoaching.com/coaching-options

 


Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7

What is Business Strategy for CPA's?

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!