The Animalz Content Marketing Podcast

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Summary

A lot about your company is going to change when you make the decision to go upmarket and start closing enterprise deals, and your content marketing is no exception. On this episode, we discuss what "upmarket content" looks like, how your approach to content needs to change when you're selling to larger organizations, and how to keep your authenticity and genuinity alive when you're producing content for this new audience.

Show Notes

How to Take Your Content Upmarket When You Take Your SaaS Business Upmarket: https://www.animalz.co/blog/move-upmarket/
Jimmy: https://twitter.com/jimmy_daly
Jan: https://twitter.com/janerikasplund

What is The Animalz Content Marketing Podcast?

The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2019, and more. It is produced by members of the team at Animalz.