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When you do your marketing right, clients will come ready to buy.
With a background in psychology, Alexis Caldicott is known to many as the queen of event marketing. As an international speaker, messaging consultant and marketing strategist, Alexis supports entrepreneurs and business owners in creating six figures in three days from their events and marketing.
Not everyone who is successful is passionate about everything that they do each day, many people are passionate about what their business allows them to do and about the results clients will get. Good business decisions are not made on passion but rather based on data and numbers.
Remember to be passionate about the impact that you have and do not doubt the experience that you have!
👸 Alexis is a media guru, often called the queen of event marketing. 2:31
💲 Working with a business coach: Alexis was earning 120k for 3-day events. 6:09
👉 Successful people are not passionate about what they do each day, but they're just really good at their jobs. 8:22
🤓 People make decisions from intuition, from passion, and that can play tricks with us: we need data and numbers 10:51
🧪 Some people should not do events: if you can’t sell one-to-one, you can’t sell one-to-many 15:28
🤩 Alexis is now focused on marketing: when you do your marketing right, they come ready to buy. 18:35
😎 When you provide high-level content, whether people buy or not, they're happy. 23:44
🙃 A mindset shift regarding sales is essential: you'll make my life better and easier by selling me something. 27:22
🎯 Everyone is the best in the things we are most gifted with: “I get paid the most for what comes easiest to me”. 30:27
🎭 Difference between women and men: men align better with their masks. 33:16
Links:
👸 Alexis is a media guru, often called the queen of event marketing. 2:31
💲 Working with a business coach: Alexis was earning 120k for 3-day events. 6:09
👉 Successful people are not passionate about what they do each day, but they're just really good at their jobs. 8:22
🤓 People make decisions from intuition, from passion, and that can play tricks with us: we need data and numbers 10:51
🧪 Some people should not do events: if you can’t sell one-to-one, you can’t sell one-to-many 15:28
🤩 Alexis is now focused on marketing: when you do your marketing right, they come ready to buy. 18:35
😎 When you provide high-level content, whether people buy or not, they're happy. 23:44
🙃 A mindset shift regarding sales is essential: you'll make my life better and easier by selling me something. 27:22
🎯 Everyone is the best in the things we are most gifted with: “I get paid the most for what comes easiest to me”. 30:27
🎭 Difference between women and men: men align better with their masks. 33:16
Links:
Connect with Alexis: www.linkedin.com/in/ateamevents
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Please Show Our Podcast Some Love. If you enjoyed today’s episode of The She Leads Podcast, Please Rate, Review & Follow Us on Apple Podcasts & Spotify
Here’s a simply way to show us some support. Please consider rating and reviewing! This helps me and my team to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! Also, if you haven’t done so already, please follow the podcast so you never miss an episode. Thank you so much!
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