The Global Dialogue - A PGAN Podcast

Is Pakistan quietly becoming a global peacemaker? And can a country rewrite its image through stories, not statements?

In this episode of Global Dialogue, we sit down with Dr. Etienne Auge — propaganda scholar, soft power expert, and author of foundational work on how nations shape narratives — for a wide-ranging conversation on the new architecture of global influence.

We unpack why Hollywood still dominates, how TikTok has rewritten the rules of narrative warfare, who's actually winning the Iran–US information war, and why Pakistan's recent mediation diplomacy may be one of the most underreported soft power moves of the decade.

Dr. Auge also explains why science fiction is a strategic asset for any serious nation, what separates allies from friends in international relations, and the tell-tale signs you're being propagandised — even by people you trust.



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Creators and Guests

Host
Malik Muzammil Ali Khan
Guest
Dr. Etienne Auge
Principal Lecturer, Erasmus University Rotterdam - Director CHIFT (Community for the Histories of Future)

What is The Global Dialogue - A PGAN Podcast?

The Global Dialogue is one of the fastest-growing English-language foreign-affairs podcasts with over 3.5 million views and 40K+ subscribers in just two months across 15 episodes. Produced by PGAN, a global network of internationally educated scholars and professionals spanning 70+ countries. New episodes regularly — subscribe and join the conversation.