Maximum Lawyer

Watch the YouTube version of this episode HERE

Are you looking for a unique way to change how to market to clients? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux delves into the art of storytelling for law practices, inspired by Peter Guber, a renowned author and film producer. 

Tyson shares how to effectively tell a story as a lawyer. It is important to begin with a challenge, obstacle or question. This will capture the emotional attention of the audience and keep them interested. Then the struggle is introduced to get the audience to identify and relate to a person. From there, the resolution is shared, where the climax occurs leading to an emotional release from the audience. The transformation involves the lesson learned from the situation. Lastly, there is a call to action, where there is an invitation for the audience to reflect and act. All of these steps can be used when telling a story to a potential client through marketing and social media efforts.

Take a listen to learn more.


02:10 The Sequence of a Great Story
03:02 Starting with a Challenge 
04:03 Introducing the Struggle 
05:05 Resolution: The Turning Point
06:12 Transformation of the Character 


Tune in to today’s episode and checkout the full show notes here.

Creators and Guests

Host
Tyson Mutrux
Tyson is the founder of Mutrux Firm Injury Lawyers and the co-founder of Maximum Lawyer.

What is Maximum Lawyer?

Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life.

Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches.

If you're ready to grow your firm with less stress and more support, this is your next must listen. Subscribe today.