Aki is the co-founder and CEO of MarketMuse. MarketMuse uses AI to optimize content for organic search. Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like
Using analytics to improve decision making
Approach big problems from a fresh perspective
Identifying powerful use cases within your target market for your product
Testing your value proposition
Measuring and describing the ROI of your product for your customer
Resources:
MarketMuse Blog - https://blog.marketmuse.com/
MarketMuse Content Strategy Crash Course - https://blog.marketmuse.com/content-strategy-crash-course/
Get started with their free version - https://app.marketmuse.com/welcome?phone-invisible=dHJ1ZQ%3D%3D
Slack community, the Content Strategy Collective - https://contentstrategycomm.slack.com/join/
Product Led Growth (PLG) - https://openviewpartners.com/blog/what-is-product-led-growth/
Openview Venture Partners - https://openviewpartners.com/
FirstRound Newsletter - https://firstround.com/review/
Pricing - Price Intelligently - https://www.priceintelligently.com/
Hubspot- Marketing - https://www.hubspot.com/products/marketing
Connecting with Aki:
Email Aki at Aki@marketmuse.com
Connect with Aki on LinkedIn at https://www.linkedin.com/in/akibalogh
Aki is the co-founder and CEO of MarketMuse. MarketMuse uses AI to optimize content for organic search. Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like
Resources:
Connecting with Aki:
Quick, actionable episodes for aspiring SaaS founders who want to build on their own terms. No fluff, no theory, just real strategies from a serial bootstrapper who's done it multiple times.