Bootstrapper's Paradise

Aki is the co-founder and CEO of MarketMuse.  MarketMuse uses AI to optimize content for organic search.  Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like 

Using analytics to improve decision making 
Approach big problems from a fresh perspective
Identifying powerful use cases within your target market for your product
Testing your value proposition
Measuring and describing the ROI of your product for your customer

Resources: 

MarketMuse Blog - https://blog.marketmuse.com/
MarketMuse Content Strategy Crash Course - https://blog.marketmuse.com/content-strategy-crash-course/
Get started with their free version - https://app.marketmuse.com/welcome?phone-invisible=dHJ1ZQ%3D%3D
Slack community, the Content Strategy Collective - https://contentstrategycomm.slack.com/join/
Product Led Growth (PLG) - https://openviewpartners.com/blog/what-is-product-led-growth/
Openview Venture Partners - https://openviewpartners.com/
FirstRound Newsletter - https://firstround.com/review/
Pricing - Price Intelligently - https://www.priceintelligently.com/
Hubspot- Marketing - https://www.hubspot.com/products/marketing

Connecting with Aki:

Email Aki at Aki@marketmuse.com
Connect with Aki on LinkedIn at https://www.linkedin.com/in/akibalogh

Show Notes

Aki is the co-founder and CEO of MarketMuse.  MarketMuse uses AI to optimize content for organic search.  Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like 

  • Using analytics to improve decision making 
  • Approach big problems from a fresh perspective
  • Identifying powerful use cases within your target market for your product
  • Testing your value proposition
  • Measuring and describing the ROI of your product for your customer

Resources: 

Connecting with Aki:


Free Email Course - https://bootstrappersparadise.com/course

Private Coaching - https://bootstrappersparadise.com/coaching

Bootstrapper's Paradise - https://bootstrappersparadise.com/

What is Bootstrapper's Paradise?

Quick, actionable episodes for aspiring SaaS founders who want to build on their own terms. No fluff, no theory, just real strategies from a serial bootstrapper who's done it multiple times.