Is It Finally Solar’s Time? Svea Solar’s Hyper Growth Story Proves It Is

Erik Martinson, CEO, and co-founder of Svea Solar – one of the fastest-growing cleantech companies in Europe – talks about the economics of solar energy, why the time is ripe for solar and some of the lessons learned building the company.

Show Notes

[2:08] - The economics of solar

[7:39] - Challenges and barriers to solar adoption

[11:11] - Where are the different countries when it comes to adopting solar

[14:50] - Erik’s Journey to starting Svea Solar

[19:06] - advice on doing layoffs

[23:13] - Challenges of scaling - its all about recruiting, developing and retaining talent

[29:48] - Continuous people evaluation

[37:40] - 3 things Erik looks for when he interviews people

Links:

Svea Solar

Books:

How to avoid a climate disaster by Bill Gates

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