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Join us for the thrills and chills, the highs and the lows, of what it takes to establish product marketing. In this trailer, you’ll hear from your host, JD Prater and Alex Lopes, CEO and Founder of Sharebird. Thrills and Chills will provide you with access to marketers who will give you a unique and distinct take on what it takes to establish product marketing. We'll discuss how to prioritize, internally evangelize, prove the value of the PMM function, endure the growing pains of jumping from a series A to a series D company, and so much more. Our hope is that this podcast helps you feel solidarity in the rollercoaster – the thrills and chills – of establishing the product marketing function. You are not alone! This series is brought to you by Klue and produced by Sharebird.
“The company story is the company strategy.”
— Ben Horowitz, Partner and Co-founder, Andreessen Horowitz
For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer?
Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable.
This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer.
The only way to be on this journey is to begin. Let’s go.