The Authority Builder Podcast

For many professional service providers the decision to “specialize” brings fear of shutting out potential clients. It’s actually the opposite, says author and positioning expert Philip Morgan. When you narrow your focus previously hidden profitable opportunities seem to come out nowhere. Of course, how you go about specializing and the niche you pick have a lot to do with it.

Show Notes

For many professional service providers the decision to “specialize” brings fear of shutting out potential clients. It’s actually the opposite, says author and positioning expert Philip Morgan.

When you narrow your focus previously hidden profitable opportunities seem to come out nowhere. Of course, how you go about specializing and the niche you pick have a lot to do with it.

Philip highlights some proven strategies to make sure you do it the right way. We also talk about…

  • The Whale Client problem and how to avoid it
  • The “X Factor” that accelerates your success
  • The 5 ways to specialize – and how to pick the right method for you
  • The power of constant communication with potential clients
  • And more…

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States