Behind The Work by Jessica Santana

Naomi Thomas is a technology entrepreneur, brand strategist, and advocate for diversity and inclusion in the technology industry. With a background spanning digital marketing, entrepreneurship, and education technology, Naomi has dedicated her career to helping individuals and organizations leverage technology, storytelling, and digital platforms to create meaningful opportunities.

She is the former founder of Boss Business Market, a digital marketing company that has helped organizations and business leaders strengthen their online presence. Her entrepreneurial journey also includes ventures focused on expanding access to technology education and connecting learners with career opportunities. 

Recognized among Charlotte's Top 30 Under 30 in 2018, Naomi brings a unique perspective on the intersection of personal branding, entrepreneurship, technology, and professional growth.

In this episode of Behind The Work, we explore the importance of building a personal brand, establishing credibility, and using your digital presence to create opportunities beyond social media.

Timestamps:
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About Behind The Work: Behind The Work is the show for the ambitious person looking to level up their lives, their career, and their businesses. Hosted by Jessica Santana, Behind The Work goes deep with the executives, founders, and leaders who are building from a place of power. Each episode pulls back the curtain on the real work — the strategy, the setbacks, the pivots, and the purpose — behind the people, companies, and organizations shaping what's next.

What is Behind The Work by Jessica Santana?

Jessica Santana is a business and leadership coach for entrepreneurs and executives. She specializes in teaching founders, entrepreneurs and executives how to build strong businesses, careers and lives they love.

Behind The Work is the podcast show for ambitious executives and entrepreneurs looking to build businesses that scale and careers that leave an impact. Hosted by Jessica Santana, each episode features in-depth conversations with entrepreneurs, founders and executives who are building companies from the ground up and are succeeding in their career fields. Discover the real successes, honest failures, pivots, and the vision behind the most successful people reshaping industries.

Some episodes, we’ll sit down with some dope guests and hear about their journeys. Other times, it’ll just be us—breaking down the lessons, strategies, and real talk that I have learned as an entrepreneur and executive – It will be everything you need to keep pushing forward and you’ll always walk away with something tangible and practical.

This show will provide answers to questions like:
- What does the real journey from zero to success actually look like—beyond the highlight reel?
- How do I turn my business idea into a profitable, scalable company?
- How do successful founders navigate failure, pivots, and setbacks without giving up?
- What's the difference between entrepreneurs who scale to millions and those who stall?
- How do you secure funding, and what should you know before approaching investors?
- What does it actually take to build product-market fit?
- How do you build a high-performing team and company culture from the ground up?
- What blind spots do first-time entrepreneurs have, and how do you avoid them?
- How do you balance growth with profitability and sustainability?
- What's the real behind-the-scenes strategy that successful founders use?
- How do you stay motivated and resilient through the tough seasons of building?
- What's the path to building a company that can scale beyond you?
- How do you know when to double down on your vision versus pivot?
- What does leadership actually look like when you're building something from scratch?
- How do the most successful entrepreneurs think differently about risk, money, and opportunity?