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Carol Cox:
Here's how to consistently get more speaking

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engagements without burning out.

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On this episode of the Speaking Your Brand

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podcast. More and more women are making an

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impact by starting businesses,

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running for office, and speaking up for what

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matters. With my background as a TV political

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analyst, entrepreneur,

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and speaker, I interview and coach purpose

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driven women to shape their brands,

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grow their companies, and become recognized

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as influencers in their field.

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This is speaking your brand,

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your place to learn how to persuasively

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communicate your message to your audience.

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Hey there! Welcome to the Speaking Your Brand

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podcast. This is your host,

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Carol Cox. I want you to land more speaking

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engagements because you're the messenger.

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Your audiences are waiting for now.

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It would be great if every speaking gig just

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magically landed in your email inbox or in

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our LinkedIn direct messages.

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You know, the ones that would say,

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I found you on a Google search or a LinkedIn

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search, and you're exactly the speaker that

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we're looking for, and we have a budget to

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pay you. Now, that sounds like magic,

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but it really does happen.

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It happens to me and it happens to our

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clients. So there are specific things you can

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do to make that more likely and to get more

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consistent and strategic with your pitching.

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Now, this is a two part series that we're

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doing. We're going to talk about how you can

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get more speaking engagements.

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This first episode right now is on what I

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call outbound activities.

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So this is where you're doing outreach.

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You're actively pitching yourself.

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You're reaching out to your network,

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you're making connections,

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you're going to events,

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you're submitting speaking proposals for

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conferences, and so on.

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The next episode is going to be on what I

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call inbound activities.

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Setting yourself up so that speaking

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engagements come to you.

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So you get those emails in your inbox or

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those messages on social media.

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You need to be doing both outbound and

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inbound. So don't skip this episode on the

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outbound because they work together.

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Now, I titled this episode Booked Without

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Burnout, because I know it can feel hard to

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add one more task to your already busy

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schedule. You're already doing sales and

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marketing. You're working with your clients.

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Perhaps you're also going to events,

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and so you feel like you just don't have the

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time to add searching for events to pitch to

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and actually speaking proposals.

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But I'm going to help you in this episode to

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find the time and to remember why it's so

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important to do so.

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Burnout happens because either you're not

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excited by what you're doing,

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or you feel like your efforts aren't

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producing results, or you're spending too

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much time on things that feel rote or

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monotonous. So that's where I believe a lot

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of this idea of feeling burnt out,

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just kind of pitching yourself and not

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getting the results that you want. So we're

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going to narrow down on the strategies that

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work. I know pitching can feel intimidating.

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And sometimes that's where this idea,

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oh, I just don't have enough time to do it is

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coming from you might be afraid of rejection,

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of putting yourself out there and being told

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no, or you might feel like you're not ready

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yet. But event organizers need speakers and

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they need great speakers like you.

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You're solving a problem for them by

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delivering excellent content and excellent

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value to their audience,

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so just keep that in mind.

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Let's get specific with the strategies I'm

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going to share with you three ways to not

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only find time to pitch,

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but to make it a sustainable and even

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enjoyable part of your weekly routine without

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feeling burnt out by it.

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Here's strategy number one schedule your

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pitch Power Hour on your calendar and make it

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a recurring time every single week.

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Maybe it's Friday morning.

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Maybe it's Monday afternoon,

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whatever it happens to be.

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Put it on your calendar.

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You can pause this podcast right now.

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Go put it on your calendar.

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Even if it's just for this week.

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And then go back later and find what the

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recurring time could be,

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because instead of vaguely telling yourself,

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yeah, I should pitch more, I should find time

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to do it. Or maybe I'll have time this week

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to do it. Putting it on the calendar makes it

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actually happen. I schedule pretty much my

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entire life and my business on my Google

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calendar. If it's not on the Google Calendar,

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it basically does not exist to me.

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So I have a time blocked off on Fridays for

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an hour where I do my own speaking,

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outreach, and pitching.

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Think of it like a standing meeting,

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not just with your present self,

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but with your future self.

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The one who now has that amazing speaking

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engagement. The one who's connecting with

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event organizers.

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The one who's getting referrals to other

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speaking invitations, the one who's growing

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her thought leadership platform and her

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personal brand and her business.

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Your future self is going to thank you for

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putting that hour in every single week.

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Now, during that pitch power hour,

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here's what you can focus on.

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So number one, do about 15 to 20 minutes of

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research to find speaking opportunities that

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align with your business,

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your topic, your industry,

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the audiences that you're looking for,

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and to find these speaking opportunities.

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Of course Google search is great.

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You can put in your industry or associations

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or topics or audiences.

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You can also use perplexity.

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My perplexity is cool.

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It's like ChatGPT meets Google search,

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so it's both of them combined into one.

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You can put in a search term like,

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I'm looking for women's leadership

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conferences that are coming up in 2026 and

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then see what comes back, and then you can

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narrow it also by geographic area.

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You can also get much more specific with a

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particular industry as well.

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The other thing you can do is set up Google

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alerts. So that way every time there's some

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type of article or press release or something

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related to a conference for your specific

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topic, then Google will send that to your

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inbox so you can save those and then go back

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through those during your pitch power hour.

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The second thing I want you to do is to

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submit 1 or 2 pitches to these conferences

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that you just found in your research,

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and you can customize your pitch based on

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that particular event or conference,

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whatever their theme is, the type of

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audience, the level that they're at based on

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your topic. And here's what's so great is

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that you can have ChatGPT or whatever AI

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chatbot that you like to use help you with

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this. I'll go to the conferences website and

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either print to PDF, their home page,

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or their call for speakers page.

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If the call for speakers page has a lot of

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good information about the conference and

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what they're looking for, say, the tracks and

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the theme. In my browser,

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I'll print to a PDF, and then I'll go to

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ChatGPT and I'll upload that PDF of the web

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page, and I'll have ChatGPT customize my

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speaking proposal based on that specific

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conference. So that way we'll pull in the

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themes, or we'll slightly adjust my topic and

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my pitch based on what that conference is

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looking for. This is one of the things that

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we teach our clients how to do in our Thought

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Leader Academy and our Business of Speaking

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module, they identify different conferences

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and events that they can pitch to,

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and then we work together in ChatGPT to

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customize their proposal so they see exactly

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how it works, and then they can do it from

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there on out.

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So again, for the pitch power hour, you're

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going to spend the first 15,

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20 minutes or so doing that research,

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and then you get to spend the rest of the

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time customizing your speaking proposals so

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that you can submit 1 or 2 of them.

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You may end up even doing this in less than

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an hour. Maybe it only takes you 30 minutes,

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which is great. So imagine that you're doing

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this every single week.

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So that's four per month pitches that you're

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doing at least four per month.

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And let's say that's about 40 to 50 per year.

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Now, you may not get to that many of them,

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but imagine that you are that consistent and

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you're putting in. Let's just even say it's

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30 to 40 per year.

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That's amazing because not only are you

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putting yourself out there,

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but something is going to open up from those

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different proposals that you're putting out

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there. So that's how those speaking

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opportunities are going to start coming to

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you. So that's strategy number one.

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Make sure to set aside that pitch power hour

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every week on your calendar.

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Strategy number two is to focus in your local

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community. This is especially important when

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you need to get on the speaking circuit.

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You want to get more photos and video clips

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that you can put on your website and on your

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social media. You need to build relationships

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with event organizers so that they know that

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you're a speaker, and that they can refer you

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to other events that are coming up.

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So pick three organizations or groups that

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you're genuinely interested in getting to

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know the people and eventually in speaking

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to. This could be a women's business group in

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your city, a chamber of commerce,

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a professional association,

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a coworking space, an industry specific

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conference, anything like that.

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So identify three of those.

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There may be some that you already are a part

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of. Go to their monthly events or their

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regular meetings. Get to know the event

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organizers. Get to know the other members,

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so then you can connect with them on

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LinkedIn. Once you've made these initial

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relationships, then you can let them know

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that you're a speaker and that you have a

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particular topic that you think would be a

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good match for their audience or for their

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members. And it would be authentic,

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because now you've gotten to know them, and

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you've gotten to get a sense of what their

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members are looking for.

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So you have that relationship and you have

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relevance backing you up versus just a copy

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paste pitch that so many other people send.

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Just a few months ago.

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I did exactly this.

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There was a local meetup group that had just

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started around AI, so I attended their event

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in April. They had just started in March and

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I found out about it after their first

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meeting. So I went to the one in April.

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After they were finished with the

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presentation, I introduced myself to the

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event organizer, told her how excited I was

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that she had started this new AI meetup group

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in Orlando, and that I would be happy to be a

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speaker at one of her future events because I

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was working on AI in within my business and

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she said, oh well, I'm so glad you said that,

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because next month for May,

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I just found out today that our speaker can't

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make it because he has to go out of town for

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that week. So I needed a speaker.

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Would you like to do it? And I said yes.

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So you never know when that will happen.

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And so I ended up presenting at the May

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meetup to a packed room.

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It was so much fun.

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It was one of my favorite presentations that

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I've ever given.

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And that all happened because I showed up.

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So that really is strategy number two is show

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up. Show up in your local community,

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find those business groups,

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meetups, coworking spaces,

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industry specific associations,

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whatever it happens to be,

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start attending their meetings, getting to

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know the event organizers,

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talk to them, and just let them know that

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you're happy to speak at one of their future

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events. Strategy number three is to align

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your pitching to your existing visibility

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efforts. So what do I mean by that?

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If you already are sending out an email

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newsletter to your list,

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you're probably already posting on social

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media like LinkedIn.

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Or maybe you're publishing blog posts,

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or you have a podcast.

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You're already creating visibility content.

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So now pair that with your pitching strategy.

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For example, in your email newsletter,

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you can have a section where you mention a

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recent speaking engagement that you did or a

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podcast interview that you were on.

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That way, you're letting your readers know

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that you are a speaker or you're a podcast

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guest on those particular topics.

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Same with LinkedIn.

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Every time you have a speaking engagement or

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a podcast interview, post about it on

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LinkedIn. Photos are great because people

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love to see photos. If you have a video clip,

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you can do that as well.

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A lot of times we assume that people know

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that we're a speaker or people know what

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topics we speak about,

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but they're not necessarily going to know

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unless we tell them.

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So tell them in your email newsletter. Make

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sure you have a speaking page on your website

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in your LinkedIn profile under the about

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section. Talk about the speaking that you do

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and the topics that you speak about.

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Post on LinkedIn once in a while,

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some of your speaking topics and of course

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speaking engagements that you've done.

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So here's the secret. Or not really so much

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of a secret to making speaking a habit.

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It really comes down to planning and

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consistency. What if you spent that one hour

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a week, that pitch power hour planting seeds

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and the rooms and communities where your name

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needs to be heard, where your audiences are

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waiting for you? What might those seeds grow

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to in three months, six months,

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and a year from now?

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Now more than ever, your voice and your

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perspective are needed in these rooms.

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So instead of saying, I just can't find time

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to pitch myself, instead start asking,

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what's one step I can take this week toward

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putting myself in the room where my ideas

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belong? You never know who is waiting to hear

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you speak, so I'm going to leave you with

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this final call to action.

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Write down five events you love to speak at

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and focus locally.

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In addition, maybe some that are not too far

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away. Maybe there's one bigger conference

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that you would like to speak at Up and write

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down five people who might be connected to

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those events and send just one email this

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week. So of those five events and of those

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five people, send one email.

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That's it. Just that one email.

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Get the ball rolling.

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Let's get the momentum started.

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If you'd like to work with us on creating

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your signature talk and landing speaking

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gigs, join us in our online Thought Leader

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Academy program or attend our one day

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in-person Speaking Accelerator workshop in

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Orlando, Florida.

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You can find all the details under the work

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with US navigation at Speaking your

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Brand.com. Be sure to stay tuned for part two

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in the next episode, where I'm going to share

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strategies for getting inbound speaking

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invitations, the ones that land in your lap.

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Click to follow the podcast on Apple Podcasts

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00:14:24,610 --> 00:14:26,570
or Spotify. Until next time,

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thanks for listening.