Women in Product Marketing | Switching Between Marketing & PMM with Front's Head of Product Marketing, Christiana Rattazzi

Christiana’s resume shows you that she can do both when it comes to marketing and product marketing. After a career switching back and forth between the two, she’s found the superpower that lets her do it all: knowing your buyer. In this episode, she elaborates on the utility of this superpower, including how it came in handy during one company’s acquisition and allowed her to grow alongside her company at each phase.

Show Notes

Connect with Christiana on LinkedIn.
Join Christiana on Sharebird. 

What is Women in Product Marketing ?

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.