On Good Authority: Publishing the Book that Will Build Your Business

Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People.   He's also someone I met last year and adored from the get go.   As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re's shared his insights at numerous conferences.   And with his book, Your Brand Should Be Gay (Even If You're Not), he's sharing them with you.   He also shares, in this interview, the strategy he used to increase pre-orders—namely offering a series of bonuses to anyone who ordered ahead of time. His strategy—offering consulting calls with him and his team to those who ordered multiple copies—resulted in the book launching to #1 immediately.   WANT TO WRITE A MEMOIR?? DOWNLOAD MY FREE GUIDE TO HOW TO DO IT HERE>>>https://www.launchpadpub.com/memoir-download

Show Notes

Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People.

 

He's also someone I met last year and adored from the get go.

 

As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re's shared his insights at numerous conferences.

 

And with his book, Your Brand Should Be Gay (Even If You're Not), he's sharing them with you.

 

He also shares, in this interview, the strategy he used to increase pre-orders—namely offering a series of bonuses to anyone who ordered ahead of time. His strategy—offering consulting calls with him and his team to those who ordered multiple copies—resulted in the book launching to #1 immediately.

 

WANT TO WRITE A MEMOIR?? DOWNLOAD MY FREE GUIDE TO HOW TO DO IT HERE>>>https://www.launchpadpub.com/memoir-download

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.