Inside BS Show

Most entrepreneurs and professionals rush into a sales situation without developing a relationship first. Today's show is the best sales technique for developing trust. It's all about the frequency of communication. Season 2 Show 2 Episode 124

Show Notes

This video outlines one of the best sales techniques: Frequency of communication builds trust.  

Communication is critical when it comes to building and growing your business. How should you communicate during times of uncertainty?  Should you educate? Should you entertain? Should you sell?

We are talking about all of that on today’s episode of The Do this Sell More Show.

Welcome to the show where we take you inside. That’s right-you're going to get the INSIDE BS directly from us on everything business, everything sales and everything in life.

The DO THIS SELL MORE show has always been about giving your great information to help you grow. But in season two we are zeroing in on how successful business leaders grow their business.  You’ll notice we’ve added the “Inside BS” tagline to the show.

Why?

• We are delivering your insider business secrets.
• We are giving you a great insider business strategy.
• But most importantly, we are cutting through all the BULL Sh#t and giving you what you need to grow – rapidly.

Today’s show is all about the TIMING of your marketing communication when it comes to communication.

In order to make sure you get this right, we need first need to be certain you know WHO is in your audience.  

Ask yourself these questions first:

Who is your client listening to you? Who is watching you? Who is connecting with you?

Next, ask yourself:

How can I help them? How can I provide value to them?

Then think about:

Can I deliver this value each day?  Can I find something valuable to talk about with them daily?

Why do I want you to think about daily?  Well, let’s look at the most important relationships in your life. Would they get stronger or weaker if you talked to them more frequently?

Connecting with people with valuable information on a regular basis is critical to your success.

Tomorrow we are going to be talking about the tone of your communication.

To join Dave Lorenzo's exclusive Inner Circle Community, visit:

https://davelorenzo.com/innercircle/

What is Inside BS Show?

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.