The FMCG Marketing Daily — July 09, 2026

The FMCG Marketing Daily — July 09, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Henkel has officially closed its acquisition of Olaplex, reshaping the professional and retail haircare competitive landscape in a single move. • PepsiCo's Doritos is using its Formula 1 partnership as a always-on global brand platform rather than a one-off sponsorship activation — and the strategy has direct lessons for FMCG marketers chasing year-round relevance. • PepsiCo is relaunching Quaker into the US beverage aisle with a protein-led product — a bold brand extension bet on a name better known for porridge than drinks. Hosted by Marco and Klara.

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.