Legends of Scale

Today we talk with Josh Iverson, founder of iMediaAudiences.

Show Notes

Today we talk with Josh Iverson, founder of iMediaAudiences.

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0:00 Meet Joshua Iverson
0:22 Selling the first ads on Facebook
1:12 The first scale moment
1:44 Losing $100K/month overnight
2:54 Building a genealogy ad network
3:54 First internal hire and arbitrage risk
4:46 What Ad Ops actually means
8:20 Why Google alone is not enough
10:11 Buyer-side vs seller-side Ad Ops
12:54 Laid off at NBC and starting over
14:29 The subscription-business entry point
15:55 Why local businesses struggle with agencies
18:33 The local agent-broker model
23:14 Pricing: retainers and media percentages
26:55 The 3x ROI promise and CPC reduction
30:07 Control vs scale in a license model
34:49 CRM, warm leads, and freemium offers
36:32 What most agencies miss with SMBs
39:06 Find Joshua + iMediaAudiences

What is Legends of Scale?

In this show 7 - 8 figure founders share the truth of how they scaled their business. The business model. What they tried (and didn't work). And the scaling tricks they use to grow: SOPs? Hiring? AI?

We're joined by digital service business owners: agencies, coaches, and consultancies.