Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

With fast-growing private and public companies, you’re often juggling a lot of stakeholders: management, employees, board members, investors. But there’s one key stakeholder that’s often forgotten: the media. But ignore them at your peril. They control a huge portion of the narrative and public image of your company—and if you haven’t established the relationships and trust to tell your story, then they’re going to tell it for you.
Fortunately, there are journalists like Jason Kelly. Jason has spent almost 20 years reporting on business at Bloomberg in a variety of capacities, from New York Bureau Chief to his current role as Chief Correspondent for Bloomberg Quicktake, Bloomberg’s “Business Network for the New Generation.” He’s also authored two books, The New Tycoons on the rise of private equity, and Sweat Equity on the fitness economy. In his role, he’s been able to observe some giants of the industry, learn what makes businesses tick, and forge relationships with leaders across sectors.
We sat down to talk about Jason’s approach to business journalism, and his new pursuits at the nexus of business, sports, and culture. He’ll share his philosophy on asking tough questions, the benefits of longstanding relationships with the media, and why CEOs should depart more often from their talking points. So join us! Because in the arena, all news is good news.

Show Notes


Summary:

With fast-growing private and public companies, you’re often juggling a lot of stakeholders: management, employees, board members, investors. But there’s one key stakeholder that’s often forgotten: the media. But ignore them at your peril. They control a huge portion of the narrative and public image of your company—and if you haven’t established the relationships and trust to tell your story, then they’re going to tell it for you.

Fortunately, there are journalists like Jason Kelly. Jason has spent almost 20 years reporting on business at Bloomberg in a variety of capacities, from New York Bureau Chief to his current role as Chief Correspondent for Bloomberg Quicktake, Bloomberg’s “Business Network for the New Generation.” He’s also authored two books, The New Tycoons on the rise of private equity, and Sweat Equity on the fitness economy. In his role, he’s been able to observe some giants of the industry, learn what makes businesses tick, and forge relationships with leaders across sectors.

We sat down to talk about Jason’s approach to business journalism, and his new pursuits at the nexus of business, sports, and culture. He’ll share his philosophy on asking tough questions, the benefits of longstanding relationships with the media, and why CEOs should depart more often from their talking points. So join us! Because in the arena, all news is good news.

Highlights:
  • What makes a great journalist (1:16)
  • How to publish things people don’t like (3:00)
  • The power of relationships (4:59)
  • Consumption changes in an on-demand world (10:42)
  • QuickTakes: The intersection of sports, business, and culture (13:20)
  • What Jason learned from The Last Dance (17:13)
  • Making representation possible through “Portrait” (20:50)
  • How writing a book let Jason engage with subjects in a different way (24:30)
  • The most interesting person Jason’s interviewed (26:57)
  • Jason’s observations on the business storylines going forward (28:46)
  • The world moves on fast from mistakes (34:23)
  • “In an era where you’re tempted to say less, say more” (35:49)
Links:

ICR Twitter
ICR LinkedIn
ICR Website
Jason Kelly LinkedIn
Bloomberg Quicktake
Bloomberg Quicktake: The Business of Sports
Bloomberg Quicktake: Portrait
Sweat Equity
The New Tycoons

Feedback:
If you have questions about the show or topics you'd like discussed in future episodes, email our producer, andrew@lowerstreet.co


 


What is Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders?

In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value.

In Welcome to the Arena from ICR, Co-Founder & Executive Chairman of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a former Wall Street Journal ranked sell-side equity analyst and the founder of one of the largest strategic communications firms in the world, Tom understands what it takes to navigate this complex environment.

This is a forum for CEOs, CFOs, institutional investors, sell-side analysts, financial journalists, private equity professionals and other financial community participants to share their stories and give advice in an open and candid conversation.

For more information, visit http://www.icrinc.com