On this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at
Motion, a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the evolving landscape of hooks and messaging, incorporating trends from platforms like TikTok. Kyra also advises leveraging TikTok for mid-funnel engagement and using its insights to enhance Meta platform strategies.
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What is 2X eCommerce Podcast?
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce