On this week’s episode of P is for Profit, we speak with Ryan Englin, CEO of Core Matters, and one half of The Blue Collar Culture Podcast. Ryan is a strategic marketing consultant and recruiting marketing expert whose aim is to help businesses recruit more efficiently in order to create the ultimate employee experience.
“So often HR is the one that takes over the recruiting process because it's people-related, but I believe that recruiting is actually a marketing activity. You're promoting your company, you're promoting the positions, and you're essentially attracting people to your business, just like you would a customer. It's just the sales process here is whether or not you want to hire them and have them join your team,” says Ryan.
- Marketing as a recruitment tool
- The most common reasons employees will stay at or leave their jobs
- Recruiting for blue collar vs. white collar businesses
- The Core Fit hiring system
- And more
What is P is for Profit?
Small business is crazy competitive and too often profits are razor-thin. However, some people are bringing home big, bankable profits. Adam Lean, small business veteran and founder of TheCFOProject.com interviews top small business experts to uncover the secrets to building a profit-focused company. Along the way, he'll break down all the complex finance stuff and make it simple and easy to understand so you can be a better business owner and own a more profitable business. Watch the on-demand video seminar: "Why Your Small Business Might Not Be as Profitable as it Should Be" at theCFOproject.com/video.