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Remember the catchy J.G. Wentworth jingle that got everyone singing in the shower? Well, today's guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he was the CMO at J.G. Wentworth, including "Call 877 Cash Now". Now, Ken works as CMO at Chief Outsiders. In this episode, he joins Evan Brandoff to discuss the story of creating the catchy jingle and the strategy behind it. He emphasizes the importance of aligning values to create outcomes that serve your purpose. Tune in to learn more about the viral ad and the secret sauce to great marketing.Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast
Remember the catchy J.G. Wentworth jingle that got everyone singing in the shower? Well, today's guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he was the CMO at J.G. Wentworth, including "Call 877 Cash Now". Now, Ken works as CMO at Chief Outsiders. In this episode, he joins Evan Brandoff to discuss the story of creating the catchy jingle and the strategy behind it. He emphasizes the importance of aligning values to create outcomes that serve your purpose. Tune in to learn more about the viral ad and the secret sauce to great marketing.
Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast
Learn about brand marketing strategy from the experts. On UNAIDED, we highlight the experiences of some of the country’s top marketing and business leaders, who share how they’re building their organization’s brand and marketing strategy.
Walk away inspired to build the next great brand. Learn practical skills like how to build brand recall, recognition, and measure brand awareness. Get ideas for increasing your brand visibility and tactical solutions for brand advertising.
Start listening to the podcast today at LeagueSide.com/podcast