WEBVTT NOTE This file was generated by Descript 00:00:00.210 --> 00:00:00.750 Hey Bo here. 00:00:00.750 --> 00:00:03.000 You know, one of the things I've learned over the years when it comes 00:00:03.000 --> 00:00:07.800 to growing your online business is that this is a game of decades, 00:00:07.860 --> 00:00:10.680 not weeks or months or even years. 00:00:10.980 --> 00:00:15.510 And I see so many creators out there who are so impatient, like they can't 00:00:15.510 --> 00:00:17.700 stand the fact that they have to. 00:00:18.135 --> 00:00:22.485 Create content for a few months before they make even one sale online, or 00:00:22.815 --> 00:00:26.475 to get their first client, you know, and they're, they think they're a 00:00:26.475 --> 00:00:30.285 failure because they've done this for a year maybe, and they don't have the 00:00:30.285 --> 00:00:31.695 results that they, that they want. 00:00:31.725 --> 00:00:36.705 It's like people have very unrealistic expectations, I think, because, you 00:00:36.705 --> 00:00:42.644 know, it took me probably seven years, I think about seven years before I made 00:00:42.735 --> 00:00:44.745 six figures in a year for the first time. 00:00:44.745 --> 00:00:46.995 You know, I had my first a hundred thousand dollars year, I. 00:00:47.535 --> 00:00:52.665 And before that it was just a lot of trial and error, a lot of making mistakes, uh, 00:00:52.694 --> 00:00:54.140 figuring out what the hell I was doing. 00:00:54.915 --> 00:00:56.655 Learning a lot of different skills. 00:00:57.015 --> 00:01:00.495 Like there are so many skills that you need to be a successful entrepreneur. 00:01:00.555 --> 00:01:03.075 Entrepreneur, so it's not gonna happen quickly. 00:01:03.225 --> 00:01:07.875 You know, you're not gonna become the super successful guru or whatever you 00:01:07.875 --> 00:01:11.715 want to be, or the the million dollar business owner or the seven figure 00:01:11.715 --> 00:01:15.045 business owner, you're not gonna become that in a year most likely. 00:01:15.045 --> 00:01:20.535 I mean, maybe some people are super gifted and they can do it, but for 99.9% of 00:01:20.535 --> 00:01:22.905 people like this is a game of decades. 00:01:22.905 --> 00:01:23.835 Like you have to. 00:01:24.085 --> 00:01:25.195 Just see it like that. 00:01:25.195 --> 00:01:27.625 Like you're gonna be on this journey for a long time. 00:01:27.865 --> 00:01:30.955 I mean, if you wanna be an entrepreneur, you're gonna be on this journey 00:01:30.955 --> 00:01:32.485 for the rest of your life anyway. 00:01:32.485 --> 00:01:37.225 So slow down and be patient, because when you try to go too fast, what 00:01:37.225 --> 00:01:39.355 happens is you make the wrong decisions. 00:01:39.655 --> 00:01:43.345 When you try to get there so fast, you end up making short-term decisions that. 00:01:44.190 --> 00:01:47.100 Seem like they're the good thing to do in the short term, but in the long 00:01:47.100 --> 00:01:48.420 run they don't actually help you. 00:01:48.780 --> 00:01:51.929 Like I see this all the time, almost everybody does this. 00:01:51.929 --> 00:01:55.259 It's like you pursue the path that you think is gonna make you 00:01:55.259 --> 00:01:56.670 the most money In the short term. 00:01:57.120 --> 00:02:00.120 You want to go down the path, you wanna start the kind of business that's gonna 00:02:00.330 --> 00:02:02.850 be the most profitable 90 days from now. 00:02:03.479 --> 00:02:06.000 But maybe that's not even what you want to do. 00:02:06.000 --> 00:02:07.200 You're just doing it for the money. 00:02:07.200 --> 00:02:10.979 Or maybe that's not really what's going to set you up for success in the long term. 00:02:11.295 --> 00:02:14.865 It's just the short term thing you're doing because you want the money and 00:02:14.865 --> 00:02:16.335 that is the wrong approach to take. 00:02:16.335 --> 00:02:20.205 Like you have to think about what do you want your life to look like three 00:02:20.205 --> 00:02:21.945 years, five years, 10 years from now? 00:02:21.945 --> 00:02:23.385 And then you have to build your business. 00:02:23.385 --> 00:02:27.075 You have to reverse engineer that goal and, and build your business in 00:02:27.075 --> 00:02:31.815 a way that's going to get you to that long term future as fast as possible. 00:02:32.025 --> 00:02:36.165 And if you think that way, it's like you think much more 00:02:36.165 --> 00:02:37.545 carefully about your decisions. 00:02:37.545 --> 00:02:38.445 You think like. 00:02:38.940 --> 00:02:41.970 Is this decision going to give me leverage? 00:02:42.000 --> 00:02:44.970 Is it going to create more freedom in my life? 00:02:45.300 --> 00:02:50.100 Is it going to open up more space in my life and give me the the time and energy 00:02:50.100 --> 00:02:53.310 that I need to be my creative self? 00:02:53.460 --> 00:02:57.300 You know, like you have to be way more careful about your decisions if you're 00:02:57.300 --> 00:03:01.320 thinking long term, because if you don't make the decisions, the right decisions in 00:03:01.320 --> 00:03:05.580 the short term, you're gonna end up making the long term goal take way, way longer. 00:03:06.870 --> 00:03:10.170 So I talk about this sometimes in terms of like, choosing your business model 00:03:10.170 --> 00:03:14.580 because, you know, maybe you think, I, I see a lot of people, like, they go down 00:03:14.580 --> 00:03:18.750 the path of like doing a, a high ticket business model or starting an agency or 00:03:18.750 --> 00:03:23.580 doing something that's like you, you can get some more cash in the bank faster. 00:03:23.670 --> 00:03:25.200 Um, nothing wrong with that. 00:03:25.679 --> 00:03:29.519 But they don't ever ask themselves like, is that even the business I want to run? 00:03:29.519 --> 00:03:31.739 Like, is that how I want to do things? 00:03:31.739 --> 00:03:33.420 Do I, do I want to do that? 00:03:33.420 --> 00:03:36.750 Or am I just doing it because it's gonna make me the most money in the 00:03:36.750 --> 00:03:38.220 next 90 days or whatever, you know? 00:03:38.865 --> 00:03:42.735 And I think if you, if you want to build something in the long term, 00:03:42.735 --> 00:03:44.205 you have to start doing it now. 00:03:44.415 --> 00:03:48.615 Don't do something else that you don't really want to do first, just because you 00:03:48.615 --> 00:03:50.295 think you have to do it to make money. 00:03:50.295 --> 00:03:53.865 It's like, no, just do the thing you really want to do. 00:03:54.369 --> 00:03:58.959 And start it now because it'll make it so you get to the end destination faster. 00:03:59.290 --> 00:04:01.809 It might take years still, but you'll get there sooner. 00:04:02.079 --> 00:04:04.929 And most people actually never get to to that point. 00:04:04.929 --> 00:04:07.660 They never get to the life that they really want, the 00:04:07.660 --> 00:04:09.010 business that they really want. 00:04:09.310 --> 00:04:11.410 They never get there because they're stuck. 00:04:11.730 --> 00:04:15.060 Being, like making these short term decisions and being so 00:04:15.060 --> 00:04:17.970 impatient and it sabotages you. 00:04:18.000 --> 00:04:20.790 You know, like I, I see it in my own, on my own journey. 00:04:20.790 --> 00:04:25.290 Like there were many times where if I had just been more patient, I would've 00:04:25.290 --> 00:04:28.950 gotten where I wanted to be so much faster, but I thought I was moving 00:04:28.950 --> 00:04:30.690 faster by doing the other things. 00:04:30.690 --> 00:04:32.040 But actually it was slowing me down. 00:04:32.040 --> 00:04:34.620 So I'll give you like a a a practical example. 00:04:34.890 --> 00:04:38.430 Let's say you create a, an online course or a coaching program or something and 00:04:38.430 --> 00:04:39.870 you launch it out to the world and. 00:04:40.395 --> 00:04:42.120 You only make a few sales, let's say it. 00:04:42.125 --> 00:04:43.875 It doesn't go as well as you hoped. 00:04:44.775 --> 00:04:48.555 Well, what most people would do there is be like, oh, well this isn't working. 00:04:48.555 --> 00:04:50.955 Like this is, I must be doing something wrong. 00:04:50.955 --> 00:04:52.635 This is not a good idea. 00:04:52.635 --> 00:04:53.805 That's not a good business model. 00:04:53.805 --> 00:04:54.735 I need to do something else. 00:04:54.735 --> 00:04:55.005 You know? 00:04:55.395 --> 00:04:59.175 And so they go create a different product or start a whole different business, 00:04:59.175 --> 00:05:03.225 or they quit for a while and then start something new a few months later. 00:05:03.225 --> 00:05:05.235 It's like if you had just. 00:05:06.120 --> 00:05:11.580 Taken what you learned from that quote unquote failed launch, and you just 00:05:11.790 --> 00:05:17.100 made some improvements, and then you repeated it and launched it again, and 00:05:17.100 --> 00:05:20.940 then learned from your mistakes and then launched it again and learned from your 00:05:20.940 --> 00:05:22.590 mistakes, and then launched it again. 00:05:22.740 --> 00:05:28.140 And if you just kept focusing on small, steady improvements and refinements 00:05:28.140 --> 00:05:29.760 to the thing you're already doing. 00:05:30.735 --> 00:05:32.775 You would get where you're wanted, where you're wanting to 00:05:32.775 --> 00:05:34.365 go way, way, way, way faster. 00:05:34.365 --> 00:05:37.635 Because what happens is every time you change your mind, every time you make 00:05:37.635 --> 00:05:41.625 these impulsive decisions to do something else, just because what you're doing right 00:05:41.625 --> 00:05:43.395 now isn't working as well as you want to. 00:05:43.725 --> 00:05:46.425 Every time you do that, you're basically starting from zero again. 00:05:46.695 --> 00:05:50.505 You lost all that momentum that you gained, and now you're starting 00:05:50.505 --> 00:05:52.995 back at zero, and now you gotta build it back up from zero. 00:05:53.775 --> 00:05:55.395 And I see this all the time. 00:05:55.425 --> 00:05:57.284 Almost every entrepreneur does this. 00:05:57.344 --> 00:06:02.325 I've done it more times than I would want to admit, and I've had 00:06:02.325 --> 00:06:03.675 to learn my lesson the hard way. 00:06:03.675 --> 00:06:07.755 Like just because something isn't working now doesn't mean you need to change 00:06:07.755 --> 00:06:11.534 to a new opportunity or go in a new direction or try something different. 00:06:11.925 --> 00:06:16.005 Usually you just have to keep doing the the same thing over and over 00:06:16.005 --> 00:06:18.495 and over again and keep getting better and better and better at it. 00:06:18.765 --> 00:06:21.465 And when it comes to like selling a product online, I don't 00:06:21.465 --> 00:06:22.725 think people realize this like. 00:06:23.250 --> 00:06:26.700 When you sell a a product online, if you really want to be successful, 00:06:27.270 --> 00:06:30.840 you cannot just launch this product and then leave it at that. 00:06:31.320 --> 00:06:35.250 Like you have to be constantly improving that product, constantly improving 00:06:35.250 --> 00:06:39.210 the marketing, improving the sales copy, the sales page, the marketing 00:06:39.210 --> 00:06:41.760 material, the webinar, or whatever it is. 00:06:41.760 --> 00:06:45.900 You have to constantly be optimizing this, and this takes many months, this 00:06:45.900 --> 00:06:48.750 takes years to really dial this in. 00:06:49.260 --> 00:06:54.300 You know, like any good product will have gone through many iterations. 00:06:54.645 --> 00:06:56.594 It'll have gone through many evolutions. 00:06:56.594 --> 00:07:00.405 Like the product that you launch on day one is going to look completely different 00:07:00.405 --> 00:07:02.265 from that product in a couple years. 00:07:02.265 --> 00:07:05.475 You know, if you keep focusing on it and making it better, which you should 00:07:05.475 --> 00:07:09.015 do because what most people out there are doing nowadays, I see it, it's 00:07:09.015 --> 00:07:12.765 even more common now, which is kind of a shame, is people are selling 00:07:12.765 --> 00:07:14.745 these like low quality products. 00:07:15.090 --> 00:07:16.560 That aren't that good. 00:07:16.890 --> 00:07:20.820 And you know, there's nothing wrong with like having a, an early version 00:07:20.820 --> 00:07:22.469 of your product that's not that good. 00:07:22.920 --> 00:07:27.300 But the problem is when you just leave it at that and then you just let it be shitty 00:07:27.510 --> 00:07:29.430 and you don't ever improve it, you know? 00:07:30.435 --> 00:07:34.305 And I've done that before too, and I'm not happy, I'm not proud, proud of that. 00:07:34.695 --> 00:07:37.815 Um, because in a way I felt like, you know, I was letting my customers 00:07:37.815 --> 00:07:40.695 down because I, I knew the product wasn't as good as it could have 00:07:40.695 --> 00:07:45.015 been, and I knew I needed to make it better, but at the time, I just 00:07:45.015 --> 00:07:46.724 didn't have the patience to do that. 00:07:46.815 --> 00:07:50.655 And I had a lot of other challenges in my life that were, you know, 00:07:50.865 --> 00:07:52.305 preventing me from doing that in a way. 00:07:52.305 --> 00:07:57.495 But I still, you know, I feel like moving forward my path is 00:07:57.495 --> 00:07:59.655 going to be more about building. 00:08:00.224 --> 00:08:02.955 You know, building a product and then making it great and then 00:08:03.015 --> 00:08:06.974 just continuously making it better and better and better and better. 00:08:07.424 --> 00:08:11.145 And I know, like, it kind of scares me in a, in a way, but I 00:08:11.145 --> 00:08:12.765 know that it's gonna take years. 00:08:12.854 --> 00:08:14.864 It's gonna take years for, for me to do that. 00:08:15.195 --> 00:08:19.335 Like, I'm going to have to be very laser focused on this one product. 00:08:19.934 --> 00:08:24.375 Um, but eventually, you know, you get to a point, it gets easier and easier, 00:08:24.375 --> 00:08:25.664 you know, like every time you do it. 00:08:25.995 --> 00:08:29.535 Every time you do that launch, it gets easier 'cause you can use some of the 00:08:29.535 --> 00:08:33.975 same material that you used in the last launch, or every time you improve the 00:08:33.975 --> 00:08:38.805 product, the product becomes a little more solid, a little more stable. 00:08:39.075 --> 00:08:43.215 It's more systemized, it's more set in stone and every 00:08:43.215 --> 00:08:44.565 improvement you make to it. 00:08:45.360 --> 00:08:48.750 You're getting closer to the point where that product can truly stand 00:08:48.750 --> 00:08:53.070 on its own, and it can be an asset that serves your customers and 00:08:53.070 --> 00:08:57.180 serves you and brings in income for you for many, many years to come. 00:08:57.780 --> 00:09:00.750 But you never get to that point if you're just, you know, launching this 00:09:00.750 --> 00:09:04.200 thing and then launching another thing and doing this and that over here and 00:09:04.200 --> 00:09:07.650 that, and you, you're so spread thin that you can't possibly give anything 00:09:07.650 --> 00:09:09.600 enough energy to make it great. 00:09:10.140 --> 00:09:12.540 And that's what I want to encourage people to do is like. 00:09:12.785 --> 00:09:15.574 You have to focus on making great things. 00:09:15.905 --> 00:09:18.694 Make your content great, make your products great. 00:09:19.115 --> 00:09:21.875 It's not gonna be that great in the beginning. 00:09:21.875 --> 00:09:24.814 You're gonna have to iterate, and that's just part of the process. 00:09:24.814 --> 00:09:27.875 But like you have to be in this mindset of, uh. 00:09:28.245 --> 00:09:29.415 Constant improvement. 00:09:29.415 --> 00:09:34.035 You know, like the, the Japanese concept of kaizen, which is like 00:09:34.064 --> 00:09:36.405 constant, never ending improvement. 00:09:36.824 --> 00:09:41.115 You know, like just look at, look at the iPhone for example, the first version 00:09:41.115 --> 00:09:43.064 of the iPhone that, that came out. 00:09:43.365 --> 00:09:46.125 I mean, at the time it was amazing, but if you compare it to. 00:09:46.545 --> 00:09:49.545 The phones we have now, it's like night and day. 00:09:49.545 --> 00:09:51.555 You know, like they've, they're very different products. 00:09:51.915 --> 00:09:55.994 All they have done though is they've just focused every single year on making 00:09:55.994 --> 00:09:57.704 little improvements to the iPhone. 00:09:57.795 --> 00:10:00.915 Every single year they make a new iPhone and they just keep making it 00:10:00.915 --> 00:10:02.594 better and better and better and better. 00:10:03.135 --> 00:10:04.005 And that's how. 00:10:04.295 --> 00:10:06.275 These big companies are successful. 00:10:06.275 --> 00:10:09.755 You know, like take car companies, for example, these car companies, 00:10:09.755 --> 00:10:12.875 they've been making the same cars for decades, and every year they 00:10:12.875 --> 00:10:16.145 come out with a new model that's slightly improved over the last one. 00:10:16.415 --> 00:10:20.104 There might not be any major differences in the product, but there's just slight. 00:10:20.330 --> 00:10:24.470 Improvements and that's how you build a highly successful business, 00:10:24.470 --> 00:10:26.390 is you make a great product. 00:10:26.690 --> 00:10:29.120 And most people don't have the patience to do that. 00:10:29.360 --> 00:10:32.030 And so that's why I just have to encourage people. 00:10:32.030 --> 00:10:34.910 I want, I want to encourage people to like think longer term. 00:10:34.910 --> 00:10:36.680 Stop making impulsive decisions. 00:10:37.010 --> 00:10:41.750 Stop jumping from thing to thing to thing, and just go all in on the one 00:10:41.750 --> 00:10:43.100 thing that you really want to do. 00:10:43.130 --> 00:10:45.230 You know, like the business model that you really wanna do. 00:10:45.650 --> 00:10:48.200 If eventually you want to have a, a. 00:10:48.510 --> 00:10:52.530 Online course business, then why are you spending your time doing done 00:10:52.530 --> 00:10:56.310 for you services and high ticket, whatever, whatever thing you're 00:10:56.310 --> 00:11:00.120 trying, if the thing you really want is this other thing, you know, like 00:11:00.120 --> 00:11:01.469 you have to work towards what you want. 00:11:01.469 --> 00:11:06.930 And I, and granted some things are a means to, like some things are a stepping stone. 00:11:06.959 --> 00:11:07.589 I get that. 00:11:07.589 --> 00:11:09.180 Like sometimes you have to do something. 00:11:09.600 --> 00:11:11.430 That isn't the ideal thing. 00:11:11.430 --> 00:11:15.690 It's not optimal in the short term so that you can get to the thing you really want. 00:11:15.690 --> 00:11:18.750 Like, you know, for example, I want to be an author someday, 00:11:18.750 --> 00:11:19.950 like a full-time author. 00:11:20.730 --> 00:11:24.330 But I realize like what I'm doing now is a stepping stone 00:11:24.690 --> 00:11:26.760 towards me being able to do that. 00:11:26.760 --> 00:11:29.640 You know, like, 'cause I don't wanna write books just for money, you know? 00:11:29.640 --> 00:11:33.150 So I wanna make my business like, get my business working really, 00:11:33.150 --> 00:11:35.340 really well so that I have the money. 00:11:35.895 --> 00:11:39.255 And I have the space, and then I can spend more of my time writing 00:11:39.255 --> 00:11:41.025 and, and just write books full time. 00:11:41.025 --> 00:11:45.045 You know, so like what you're, what you're doing is a stepping stone to 00:11:45.045 --> 00:11:46.365 the next thing that you wanna do. 00:11:46.365 --> 00:11:50.385 And so you have to think long term because you have to like, you have to 00:11:50.385 --> 00:11:52.155 be willing to delay gratification a bit. 00:11:52.155 --> 00:11:56.265 You have to be willing to focus on one thing because you see, like, you 00:11:56.265 --> 00:11:58.275 have to be foc focused on one thing. 00:11:58.785 --> 00:12:02.685 Even if it's like uncomfortable or you get bored of it a little bit, like you 00:12:02.685 --> 00:12:06.345 have to keep focusing on it because you have to see that eventually that's going 00:12:06.345 --> 00:12:08.295 to get you where you actually want to be. 00:12:08.655 --> 00:12:10.875 That's gonna give you the freedom that you actually want. 00:12:11.205 --> 00:12:14.625 And if you were to jump ship and change your mind and start back 00:12:14.625 --> 00:12:16.395 at zero and lose all the momentum. 00:12:16.770 --> 00:12:19.709 You would actually be doing yourself a great disservice because you're just 00:12:19.709 --> 00:12:23.189 gonna make it take longer to get to the thing you actually want, you know? 00:12:23.189 --> 00:12:29.219 So, um, this is just a long little rant, I guess, but, um, I really 00:12:29.219 --> 00:12:33.420 think that's like plaguing the whole online creator community. 00:12:33.420 --> 00:12:35.520 It's like people are thinking social, short term. 00:12:35.520 --> 00:12:40.589 They're trying to like, you know, go viral and blow up their business in, in a day 00:12:40.589 --> 00:12:43.500 or a week and make six figures this month. 00:12:43.505 --> 00:12:45.540 And, and they're, they're so impatient and. 00:12:46.245 --> 00:12:49.845 It's really, it's, it's not serving them either because of most, most of these 00:12:49.845 --> 00:12:53.145 people that are impatient and they're trying to get there so fast, they're 00:12:53.145 --> 00:12:54.495 not gonna be around in a few years. 00:12:54.555 --> 00:12:57.194 They don't have the patience, you know, like they're gonna quit because 00:12:57.194 --> 00:13:01.395 it's too hard, because they're burning themselves out by trying to go too fast. 00:13:01.905 --> 00:13:05.685 So, you know, there's a lot of wisdom, I think, and just like slow 00:13:05.685 --> 00:13:07.725 and steady, slow and steady growth. 00:13:07.725 --> 00:13:09.735 You don't have to be in a hurry to get there. 00:13:10.275 --> 00:13:14.175 You just have to be focused, you know, and also build leverage 00:13:14.175 --> 00:13:15.555 into your business so that. 00:13:16.185 --> 00:13:20.925 Every time you create something and do something or improve something, you can 00:13:20.925 --> 00:13:23.655 reap the rewards of that for many years. 00:13:23.655 --> 00:13:27.165 You know, like every time you improve your product or make your product 00:13:27.255 --> 00:13:31.964 better and easier to sell, that pays off for you for years and years to come. 00:13:32.145 --> 00:13:34.665 That makes you more money years into the future. 00:13:34.964 --> 00:13:38.805 Every time you do something that you can reuse or you can automate, 00:13:38.805 --> 00:13:42.675 or you can leverage in some way, you're building in more and more 00:13:42.974 --> 00:13:44.505 freedom into your life really. 00:13:45.570 --> 00:13:48.990 Um, so you have to think in terms of like systems. 00:13:49.020 --> 00:13:51.060 How do you, how do you sy systemize things? 00:13:51.420 --> 00:13:54.720 How do you do something once so that it's easier to do the 00:13:54.720 --> 00:13:56.280 next time you do it, you know? 00:13:56.910 --> 00:14:00.750 Um, so I think I'm getting a little off topic here, but, uh, I hope this 00:14:00.750 --> 00:14:04.290 was helpful in, in some way and, uh, talk to you in the next one. 00:14:04.290 --> 00:14:05.460 Lemme know if you have any questions.