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Most marketers are spending money on SEO that was never going to drive revenue anyway and Neil Patel is the first to admit it. Leo sits down with one of the most recognized names in digital marketing to break down why informational SEO is collapsing, how LLMs are rewriting the rules of visibility, and what actually drives revenue in a world where ChatGPT answers the question before anyone clicks your link. Neil also gets brutally honest about losing clients for telling the truth, burning millions on a cloud computing bet before AWS existed, and the hard lesson every founder eventually learns: drinking your own Kool-Aid is necessary until it isn't.
➡️ Timestamps
00:00 Why Informational SEO Is Dead (And Was Never Driving Revenue Anyway)
00:55 How LLMs Are Replacing Google and What to Do About It
02:10 The Exact Strategy to Get Mentioned by ChatGPT and Gemini
04:45 Personal Brand vs. Corporate Brand, Which One to Build First
07:30 Why AI Slop Is Flooding the Internet and How to Stand Out
10:20 The Coca-Cola AI Ad Backlash and What It Tells Us About Human Content
13:00 Neil's 2008 Collapse and the Three-Year Grind That Followed
17:45 Burning Millions on Cloud Computing Before AWS Existed
21:00 The Investor Who Hired His Girlfriend and Gave Her $50K for a Logo
24:30 Don't Drink Your Own Kool-Aid, Hire People Who've Already Made the Mistakes
27:00 Why Boring, Ugly Businesses Make the Most Money
30:15 When to Expand vs. When You're Just Adding Feature Creep
33:40 The Zero-to-One Founder vs. The Scale Operator, Know Which One You Are
36:00 Quality Time Over Quantity, How Neil Thinks About Family and the Grind
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