The eCommerce Experience

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Summary

There’s B2B, there’s B2C, and that’s all folks. Right?
Wrong.
You might never have thought of B2B in terms of ice cream, but believe it or not, there are distinct flavours out there (luckily not 31 - more like two!)

Show Notes

There’s B2B, there’s B2C, and that’s all folks. Right?
Wrong.
You might never have thought of B2B in terms of ice cream, but believe it or not, there are distinct flavours out there (luckily not 31 - more like two!)

In this, our kick-off episode, Andrew explains what the different flavours of B2B are, how to work out which you are, and why understanding the difference is so important.  

Whether you’re doing business with manufacturers and distributors, or selling products for business use, knowing what type of B2B you and your customers are will provide actionable insight into the kind of eCommerce offering you should provide. 

Your ‘B2B flavour’ can (or should!) affect every aspect of your customer’s experience:
1.       The way your website looks and its content
2.       The type of online functionality you offer
3.       The nature of your email marketing campaigns

 
In this episode you’ll also learn why a B2B eCommerce website might not always net you more sales, but can still dramatically increase your revenue. Understand how a personalised online experience can beautifully integrate with ‘punch-out’ capability for purchasers. Hear examples of small businesses with very complex business rules that their eCommerce platform must cater for.

At the end of the day, no matter what flavour your business is, “if you make it customer-focused, you can’t go wrong.”

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Connect with Andrew:
  • Email – andrew.rogencamp@commercevision.com.au
  • LinkedIn – https://www.linkedin.com/in/andrew-rogencamp-42b0141a/

What is The eCommerce Experience?

B2B & B2C eCommerce insights, tips, success stories and fails. Where you can learn from OUR experience and become an eCommerce expert. In this podcast Andrew Rogencamp shares his wealth of B2B & B2C business experience to take you on an eCommerce adventure. Each month, you’ll hear from industry experts and meet people just like you – looking to take their business to new heights online.

We’d love to hear from you! Connect with Andrew Rogencamp on LinkedIn, or email andrew.rogencamp@commercevision.com.au