Back on T-R-A-C-K

On this episode Kerry Guard chats with Lavanya Ganesh… Lavanya is the Senior Manager of Global Digital Strategy and Demand Generation, at VMware. Lavanya was kind enough to take time out of her trip to New York city to chat with Kerry which worked out perfectly, because they were talking about the customer experience and Lavanya could share first hand real examples of brand experiences - the good, the bad, and the ugly -  and in no better place. As B2B marketers, like Lavanya, we are taking more cues from consumer brands on how to build better customer experiences end to end, this episode is a great opportunity to do just that.

https://www.linkedin.com/in/lavanyag9/
Spotify Playlist

Show Notes

On this episode Kerry Guard chats with Lavanya Ganesh… Lavanya is the Senior Manager of Global Digital Strategy and Demand Generation, at VMware. Lavanya was kind enough to take time out of her trip to New York city to chat with Kerry which worked out perfectly, because they were talking about the customer experience and Lavanya could share first hand real examples of brand experiences - the good, the bad, and the ugly -  and in no better place. As B2B marketers, like Lavanya, we are taking more cues from consumer brands on how to build better customer experiences end to end, this episode is a great opportunity to do just that.


https://www.linkedin.com/in/lavanyag9/

Spotify Playlist

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.