{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Intro to Trinity\r",
      "startTime": 0,
      "endTime": 502.21
    },
    {
      "title": "- Why product marketing is the foundation of great B2B marketing\r",
      "startTime": 502.21,
      "endTime": 599.21
    },
    {
      "title": "- The importance of positioning and messaging in a competitive market\r",
      "startTime": 599.21,
      "endTime": 728.21
    },
    {
      "title": "- How Trinity rebuilt UserGems’ website for free before joining the company\r",
      "startTime": 728.21,
      "endTime": 805.21
    },
    {
      "title": "- Negotiating your role and setting the foundation for marketing\r",
      "startTime": 805.21,
      "endTime": 901.21
    },
    {
      "title": "- Why marketing should own SDRs and outbound prospecting\r",
      "startTime": 901.21,
      "endTime": 1002.21
    },
    {
      "title": "- The early days of building demand gen at UserGems\r",
      "startTime": 1002.21,
      "endTime": 1100.21
    },
    {
      "title": "- Differentiation and positioning in a crowded market\r",
      "startTime": 1100.21,
      "endTime": 1225.21
    },
    {
      "title": "- Aligning marketing with product teams and company vision\r",
      "startTime": 1225.21,
      "endTime": 1400.88
    },
    {
      "title": "- Developing ICP and refining target accounts\r",
      "startTime": 1400.88,
      "endTime": 1565.88
    },
    {
      "title": "- Why outbound was the first major pipeline driver for UserGems\r",
      "startTime": 1565.88,
      "endTime": 1675.88
    },
    {
      "title": "- Transitioning from a startup to a growth-stage company\r",
      "startTime": 1675.88,
      "endTime": 1810.88
    },
    {
      "title": "- How UserGems runs ABM at scale\r",
      "startTime": 1810.88,
      "endTime": 1944.88
    },
    {
      "title": "- The AI shift in outbound marketing and its impact\r",
      "startTime": 1944.88,
      "endTime": 2136.88
    },
    {
      "title": "- AI for sales outreach and improving outbound efficiency\r",
      "startTime": 2136.88,
      "endTime": 2340.88
    },
    {
      "title": "- Why Trinity was initially skeptical about AI in outbound\r",
      "startTime": 2340.88,
      "endTime": 2503.88
    },
    {
      "title": "- Cutting spend while increasing pipeline with AI-driven outbound\r",
      "startTime": 2503.88,
      "endTime": 2667.88
    },
    {
      "title": "- The role of brand and inbound marketing in a demand gen playbook\r",
      "startTime": 2667.88,
      "endTime": 2799.88
    },
    {
      "title": "- Why traditional inbound marketing didn’t work for UserGems\r",
      "startTime": 2799.88,
      "endTime": 2905.88
    },
    {
      "title": "- Creating engaging demand gen campaigns\r",
      "startTime": 2905.88,
      "endTime": 3020.88
    },
    {
      "title": "- Final takeaways",
      "startTime": 3020.88,
      "endTime": 3076.15
    }
  ]
}